FAW Toyota SUV family rejuvenated and listed RAV4 as a sincere gift for the 30th anniversary

On September 12, 2024, FAW Toyota held the "30th Anniversary, Because of You and the New and New HARRIER Dual Car Launch" event at Changchun Fengyue Branch. This is not only a review of the glorious history of the 30th anniversary of the release of the RAV4, but also a comprehensive display of FAW Toyota’s excellent manufacturing technology and factory quality. This event marks FAW Toyota’s strength in the SUV market has been upgraded again.

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Renewal and upgrade, heavy official drop

FAW Toyota’s two heavyweight SUVs – the new RAV4 Rongfang and the new HARRIER Lingfang are officially launched. Among them, the new RAV4 Rongfang has dropped by 8,000 yuan, the entry-level urban version is priced at 169,800 yuan, and the main sales fashion PLUS version is priced at 199,800 yuan. In addition, users who buy cars in September can also enjoy a limited-time comprehensive discount of up to 32,000 yuan, which further enhances the cost performance of the RAV4 Rongfang.

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Another high-profile new HARRIER Ling Fang has also been officially reduced to a high 28,000 yuan, with a price range of 191,800 yuan to 275,800 yuan. The new luxury two-wheel drive version is only 201,800 yuan, which shows FAW Toyota’s great market sincerity and gives consumers more choices.

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30th Anniversary Glory RAV4 arrives with a new look

This year marks the 30th anniversary of RAV4. As the pioneer of urban SUVs, RAV4 continues to innovate and lead the industry trend. This new upgrade is not only a tribute to the 30th anniversary of the brand, but also a sincere feedback to the majority of users.

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The new RAV4 Rongfang has been fully upgraded in terms of exterior design, interior texture and intelligent configuration. The new spar green car color is added to provide users with more personalized choices. Especially the Style PLUS version, not only through the adjustment of the front grille, side door and tail, it shows a stronger sense of fashion and movement. In terms of interior, the material upgrades of door panels, armrests, center console and seats have enhanced the sense of luxury and comfort in the car. The addition of electric tailgate function has brought convenience to shopping and camping users.

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New HARRIER Lingfang "Toyota’s most beautiful SUV" hits a new high

The new HARRIER Lingfang is known as "Toyota’s most beautiful SUV", and this new upgrade has once again consolidated its leading position in the high-end SUV market. As a luxury SUV with both high value and high quality, Xinlingfang has won the favor of the majority of users with its high tranquility and comfort since its launch. This new model not only further upgrades the intelligent configuration, but also adds the automatic down-turn function of the external rearview mirror camera with memory function, and cooperates with the D-seat seat memory function to provide users with a more convenient and distinguished travel experience.

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FAW Toyota SUV family, exploring new possibilities in life

The launch of the new RAV4 Rongfang and the new HARRIER Lingfang has further strengthened the overall strength of the FAW Toyota SUV family. Today, FAW Toyota has the most complete SUV model lineup in China, covering hardcore off-road, luxury large seven-seat SUVs, light luxury urban SUVs HARRIER Lingfang, all-round SUV RAV4 Rongfang, and Joy and Vibrant SUVs.

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The FAW Toyota SUV family not only has a strong off-road gene, but also integrates advanced intelligent electric hybrid dual-engine technology, with high value retention rate and high reliability, providing users with a diverse lifestyle of "Yicheng Yiye", accompanying users to explore the infinite possibilities of life.

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Write at the end:The 30th anniversary of the launch of the RAV4 is not only an important milestone in the urban SUV market, but also a witness to the development of the Toyota brand in the Chinese market. With the launch of the new RAV4 and the new HARRIER, FAW Toyota once again demonstrated its leading position and innovation ability in the SUV field, bringing more travel options and high-quality experiences to consumers.

What is the competitiveness of the "big flat layer in the air" polar krypton 009, positioning luxury pure electric MPV?

Car Review Observation "Car Review Society"

In the new energy era, all major car companies have tried their best to lay out the automobile market in depth. As an independent "first brother", Geely has successively launched a number of new energy brands such as Geometry, Maple Leaf, Polar Star and Polar Krypton, among which Polar Krypton is one of its most concerned brands, which can be seen from the hot discussion of Polar Krypton 009 on the Internet.

On November 1st, Kyk 009 was officially launched, and two new models were launched, of which the WE version was priced at 499,000 yuan and the ME version was priced at 588,000 yuan. According to the car review agency, the new car is positioned in the medium and large MPV.Adopt 6-seat layout,The length of the car body is 5209mm and the wheelbase is 3205mm, and there are quite a few bright spots in the sense of design of the whole car and the luxury of the carriage. So what is its product competitiveness? Look down with the car review society.

Let’s first analyze the most distinctive label of Extreme Krypton 009. Compared with competing products such as Tengshi D9 and Lantu Dreamer, Extreme Krypton 009 is an MPV that pays more attention to electric drive, and does not provide extended range or plug-in power options like the first two, which directly refreshes the use concept of MPV. Before, there has always been a media V that MPV is the most suitable vehicle to be combined with pure electric power.

The main advantages are still reflected in the use scenario, including: pure electric power can bring better use cost and more advanced ride experience; Due to the long service time of MPV models, the entertainment functions and external power supply provided by pure electric models are more practical in waiting for people or outdoor scenes; Coupled with the faster acceleration of electric drive at medium and low speeds, the driving experience in pure electric MPV city will be better.

Of course, what needs to be entangled is the cruising range and charging problem, which needs to be weighed according to its own mileage and charging conditions. But we might as well look at the performance of Krypton 009 according to the advantages of pure electric MPV.

In terms of appearance, Extreme Krypton 009 maintains the futuristic design language of pure electric vehicles, and the chrome-plated closed mesh is quite eye-catching, and the whole body contour is mainly square, creating a quite strong gas field. The daytime running lights with the design concept of "light trace" are also unique in shape, and the new car has a strong recognition.

Imagine driving this car to attend some business parties and stopping around Mercedes-Benz S-Class and Erffa, the gas field is still quite inconsistent. More directly, the design of Krypton 009 is more atmospheric and can meet the needs of users for face.

Let’s talk about the space problem that everyone is more concerned about. The length, width and height of the new car are 5209*2024*1856(1867)mm respectively. When air suspension is selected, the car height is 1856 mm. When passive suspension is selected, the car height is 1867mm and the wheelbase is 3205 mm. From the data point of view, it can be regarded as a big car, except for the length of the car body, other data all exceed GL8.

In terms of internal space, under normal conditions, the second/third row space of a new car is still quite spacious. As for Li Xiang’s question about whether the second row can be adjusted to the end and the third row space can meet the comfort of adults, it is still necessary to experience the real car before reaching a conclusion.

What is even more subversive is the functional experience in the car. In the overall style of the interior, Extreme Krypton 009 still continues the family design style, and the main color is mainly white, which is simple and generous, such as the full LCD instrument in the front row, the independent central control large screen, the steering wheel and the electronic gear handle style, which are almost consistent with Extreme Krypton 001.

The focus is on the back row, and the polar krypton 009 adopts a six-seat layout. The new car is equipped with a 15.6-inch central ceiling screen in the second row, with a conference mode, which can meet the needs of business users for teleconferencing and consulting materials on the way. At the same time, this screen also supports the functions of SWITCH game machine access and mobile phone wireless screen projection, which directly meets the entertainment needs of home users.

Looking down, the functionality is somewhat similar to the ideal L9. If you think narrowly, maybe this is also the reason why Li wants to question directly.

In addition, in the specific configuration, the first two rows of seats of Krypton 009 are equipped with headrest audio; On the door panel below the sliding door switch, a touch LCD screen named "Smart Bar" is also provided to control the functions of rear air conditioner, window and sunshade. The second row of seats are equipped with cup holders, seat adjustment buttons and leather table boards; The third row of seats can be completely flat, which improves the flexibility of spatial layout.

In terms of power that everyone is most concerned about, Extreme Krypton 009 is equipped with a four-wheel drive system consisting of two motors, with a peak power of 400kW and a top speed of 190 km/h. In addition, thanks to the technology of containing SiC in the rear motor, the highest efficiency reaches 98.5%, and its 0-100km/h acceleration time is only 4.5s, the only MPV member in the club with 4 seconds.

It is worth mentioning that Krypton 009 is Contemporary Amperex Technology Co., Limited’s latest Kirin battery, which is the first model for global mass production. Kirin battery can increase the energy density of ternary battery system to 255Wh/kg and lithium iron phosphate battery system to 160Wh/kg.

That is to say, under the same chemical system and the same battery pack size, the power of Kirin battery pack is 13% higher than that of 4680 system. In terms of battery life, the comprehensive cruising range of CLTC of WE version with a battery capacity of 116kWh is 702km, while that of CLTC of ME version with a battery capacity of 140kWh is 822km.

In terms of chassis structure, the front suspension of Krypton 009 adopts double wishbone virtual double ball head independent suspension, and the rear suspension adopts integrated multi-link all-aluminum independent suspension. At the same time, Krypton 009 comes standard with automatic air suspension system and +CCD electromagnetic vibration reduction system.

Another good news is that Krypton 009 will be delivered in the first quarter of 2023.

Finally, let’s talk about the sales prospect of Krypton 009. As of 2021, the domestic MPV market has been declining for three consecutive years, but in the segmentation field, pure electric MPV and medium and large high-end MPV have been on the rise. From the direction, Krypton 009 is undoubtedly on the right track.

At the same time, considering the selling price and product strength, the technological configuration brought by the new car is quite subversive to the use experience of traditional fuel MPV. How to make users truly feel the advantages of pure electric MPV will become the key to the hot sale of extremely Krypton 009.

"Xiaomi SU7 first hit" boarded the hot search, and it was said that "the snowy road slipped out of control" caused a vehicle accident.

On February 4th, according to many IT House friends’ contributions and Weibo topic list,

The top content of the topic shows, but the relevant bloggers did not share more details.

According to the previous report of IT House, Lei Jun shared several videos of Xiaomi SU7′ s winter test in Heihe River on January 31 and January 27. The videos showed that Xiaomi SU7 showed the performance of drifting and cornering in the snowy background, and the active lifting tail also appeared in relevant tests.

It is worth mentioning that Lei Jun said earlier that "in order to improve product quality, our testing standards and workload far exceed that of many traditional car companies."

Script killing: Top stream content creators earn tens of thousands of dollars a month, which will become normal entertainment in the future.

  According to the interviewee, the "4D" screen script against the horizon kills the picture.

  The "script killing" that arose in China at the end of 2016 has gone through three or four years. This emerging thing, which is called by the industry as "containing tens of billions of market scale and nearly 10 million consumers", has also attracted wide attention.

  At the 3rd Chengdu (International) Digital Entertainment Expo (IGS Expo), which opened in Chengdu on October 1st, a number of domestic script-killing related practitioners gathered. Chengdu Business Daily-Red Star journalists talked with many people in the industry on the spot to get a glimpse of the new trends in the industry.

  Some people say that script killing has ushered in the "3.0" era, and the content has not only been iteratively updated, but also the gameplay and scenes are more diverse.

  Another phenomenon is that more and more C-end players have penetrated into the middle and upper reaches of the industry, and some players have become content creators. Someone revealed: "It is normal for top-stream content creators to earn tens of thousands or hundreds of thousands a month." There are also players who team up to change careers collectively, starting from the middle reaches of the industry and testing new ways of playing and new scenes.

  Script killing entered the "3.0" era.

  Content, gameplay, and scenes have been iterated.

  "Script killing has entered the 3.0 era, and there have been iterations in the fields of script content and gameplay." At the event site, Lin Bo, the public relations director of the headquarters of Sanqian World Culture Media Co., Ltd. (hereinafter referred to as "Sanqian World") told reporters. Sanqian World is a local enterprise in Chengdu, which was established in 2017. Its business system covers the entire industrial chain of offline story interactive games, involving content creation, script distribution, store management and other businesses.

  Taking the 1.0 era three years ago as an example, Forestry Bo said that in terms of scripts, the basic conditions for composing a high-quality script in the 1.0 era are: a complete story composed of a reasonable case combined with complex character relationships. However, with more and more audiences and more mature markets, players are not simply satisfied with the needs of the script game form (that is, a pure reasoning game), and have higher requirements for the story content.

  Diversification, upgrading and iteration are also the views of Liu Cong, co-founder of Inverse Vision. Inverse Vision is an industry service provider with independent research and development of the curtain system, mainly focusing on high-quality script content, upgrading the immersive space entertainment experience driven by technology, and serving the script killer.

  The reporter experienced the "4D" curtain script killing against the horizon at the scene. It’s a closed space, with four walls forming a ring curtain. In the center of the space, there is an interactive desktop screen. When playing games, players sit around the table. As the story progresses, the table will show a functional picture to promote the story, and players can interact with it. The sound and LED light at the top will also change with the needs of the story link, reflecting the synchronization effect of sound, light and electricity.

  "The player experience affects the direction of the industry, and upgrading the player’s game experience is our original intention to build this project." Liu Cong said that Inverse Vision is a new branch of the industry, which mainly cooperates with the content exporters in the script killing industry. Through the secondary curtain content creation of the high-quality script promoted by the issuer, it will be promoted to offline stores.

  "The script has both content and form. It can combine all walks of life, such as cultural tourism, to revitalize young people’s cognition of traditional industries. It can also be combined with education and other industries to entertain and educate. " Forestry Bo believes that script killing is the starting point of offline immersive entertainment, and it can carry more scenes and play more functions in the future.

  Immersive entertainment is also the starting point of the three thousand worlds. Three Thousand Worlds had previously cooperated with the relevant departments of Luodai ancient town, and created a 100-person-scale script killing project "The World in the Late Han Dynasty" in Luodai ancient town. Indoor, they also created a super immersive theater "Qing Ming", which is an experience mode that combines the form of desktop script killing with the characteristics of secret room games.

  "This game can have multiple endings, and the player’s decision may affect the plot direction and even the ending. This model has also made ‘ Have a fever ’ Player ‘ Brush more ’ The possibility is more commercial than the traditional script. "

  It is normal for top stream content creators to earn tens of thousands of dollars a month.

  But excellent authors are hard to copy.

  Forestry Bo believes that at present, script killing has formed a relatively perfect ecological system, that is, script creators, script publishers and offline stores have built up the upper, middle and lower reaches respectively. Script creators create scripts, script publishers distribute and promote scripts and sell them to offline stores, which then push scripts to players.

  From the perspective of industrial chain, content creators are the bottom of the supply chain. At present, there are two business models of creators: one is "buyout", that is, paying the creators a fixed price; The other is "sharing", which gives the creator a certain proportion of the sales according to the transaction.

  According to the average level in the industry, the current buyout purchase price is generally concentrated in the range of 0.7-15 thousand yuan, while the sharing ratio between the sharing method and the creator is 3: 7 to 5: 5. At present, the price of boxed scripts is in the range of 300-700 yuan, while the city-limited and exclusive price will reach 2,000-5,000 yuan.

  Then, does the "script killing content creators with a monthly income of 100,000" circulating in the industry really exist?

  "For the top flow, it is normal to enter tens of thousands or hundreds of thousands a month." Another industry insider, who did not want to be named, said that most top authors are the signboards of the corresponding issuers. "They may be able to produce a work that can make a profit of one or two million in a month." And some content creators who are good at business may also integrate creation and distribution, which is likely to develop into an industry leader.

  On the other hand, from the perspective of cooperation mode, there are three ways of cooperation between 3000 World and content creators: collecting manuscripts from the society, signing up teams and cultivating fixed teams by themselves. As far as forestry blog is concerned, because of the low industry threshold, content creators are also emerging in large numbers.

  So, will there be a surplus of scripts?

  He denied the reporter’s statement. "At present, the market consumes scripts much faster than the output of scripts, and the market is still in short supply." The reason is that for the store, the script killing is basically a "one-time consumable", and the store needs to constantly "update". And this new speed in the world is basically 5-7 new scripts a month.

  "But a top-stream content creator is hard to copy." He said that a good script must be both story-telling and game-playing, and a script should be popular, and the comprehensive factors are complex, and it cannot be discussed only by the content quality. Some people in the industry are trying to sort out the literacy and writing skills of a good script, and they are also considering whether they can form a template for mass production. But at present, these attempts have not been effective, because "no matter the quality or speed of creation, the creators are unstable." We all know that even if it is hot now ‘ Popular fried chicken ’ The next work may not guarantee the quality of this output. "

  Players are infiltrating the middle and upper reaches of the industry.

  In the future, script killing will become normal entertainment.

  Another phenomenon observed by the reporter is that more and more C-end players and outsiders have also made their debut in groups and even penetrated into the middle and upper reaches of the industry.

  In forestry blog’s view, players are the most important link in the whole industrial ecological chain and an "energy reserve pool". "A player may become an author, or a publisher may work closely with the author, or he may become a shopkeeper." Some of the content creators who cooperate with them are such players.

  This phenomenon has also been confirmed in the team of Inverse Vision. Liu Cong’s team comes from all walks of life, such as directing, film and television, software and hardware technology development and so on. The founding team got to know each other because they loved to play scripts, and finally formed a group to "debut".

  Regarding the future of the industry, both of them expressed optimism: "Relevant reports show that script killing is an offline consumption scene second only to sports and fitness and movies. It is foreseeable that script killing will become a standardized and normalized entertainment in the future." (Reporter Peng Xiangping)

The color of ancient Chinese costumes was greatly appreciated. Which dynasty did you pick the most popular color?

No.3388 Cultural Industry Review

The blue word cultural industry reviews above the point pay attention to and star the standard.

China has great etiquette, so it is called summer; The beauty of the service seal is called China. From the color aesthetic orientation of traditional clothing in past dynasties, we can also see the cultural connotation of Chinese nation. The simplicity and naturalness of costumes in the Han dynasty were popular in Xuan, Chi, White and Green. In the Tang dynasty, the costumes were wrongly painted with gold, which was popular in crimson, crimson, bright yellow and turquoise; In Song Dynasty, the costumes were graceful and elegant, and were popular in light red, pearl white, light blue and light yellow. In the Yuan Dynasty, the costumes were golden and colorful, and they were popular in gold, Mongolian blue, grayish brown and green. Ming Dynasty costumes were luxurious and dignified, popular with scarlet, sapphire blue, grape purple and grass green; In the Qing Dynasty, the costumes were in full bloom, and apricot yellow, vermilion, azure and pale blue were popular. I can’t wait. Come and enjoy the popular colors of costumes in various dynasties with the writing! A big wave of beautiful costume pictures and color palette rushes to you!

author | Laishipu

read and edit | Min Lu (Assistant Research Fellow, Sanchuan Huiwen Tourism Research Institute)

edit | Chen Hongwei

source | Guochao Museum

The text is 6605 words | Estimated reading time is 17 minutes.

Chinese clothes are the epitome of Chinese civilization.

The color of traditional clothing is influenced by the theory of yin-yang and five elements, which can be divided into two parts.Blue, red, black, white and yellowFive colors. Different colors advocated by different dynasties reflect their dynasty characteristics.

The President selected the six most representative dynasties in ancient China:Han, Tang, Song, Yuan, Ming and Qing Dynasties, analyzed their popular clothing colors.

Let’s take a look at what these popular colors have with the introduction of the president ~

 

the Han Dynasty/the Han nationality/Chinese (language)/man

Features: simple and natural

Popular colors: Xuan, Red, White and Green.

In 206 BC, the Han Dynasty was founded.

Influenced by the Taoist technique of Huang Lao advocated in the early Han Dynasty and Confucianism advocated in the period of Emperor Wu of the Han Dynasty and later, the costumes of the Han Dynasty pursued the "essential beauty" of one integrated mass.

△ Eastern Han mural

The clothing colors in Han Dynasty are mainly monochrome and monochromatic, and they advocate dim colors, which are dignified, simple and natural.

Clothing in the Han Dynasty carries the idea of "rule by courtesy and orthodoxy", and the fabric dyeing follows the belief of Yin and Yang and the five elements, and it is noble in dark color and vulgar in light color.

Fashion colors in this period are dark black, red, green and white with low lightness.

 

△ Fuxi map in the tomb of Buqianqiu

 black

After the Han dynasty destroyed Qin, according to the theory of five elements, it took the meaning that Qin destroyed Zhou and water overcame fire, and advocated water virtue.

Shuide is dark black. In the early Han Dynasty, dark black was the noblest color.

△ Han dynasty straight clothes

In the Book of Changes, the source of China culture, dark black was elevated to the status of "Heaven" and was the mother of all colors.

In Taoist thought, this theory was further developed:

Thousands of worlds originated from "Tao", and "Tao" showed the color of black, so the colorful of thousands of worlds grew out of black.

△ Eastern Han mural

Since the period of Emperor Wu of the Han Dynasty, considering the five emperors in ancient times, the order of dynasty change was five elements, so the water virtue was changed to fire virtue, and the red color was taken as the top service.

Therefore, red became the most popular color in the Han Dynasty.

Therefore, the dresses of the Han Dynasty showed the characteristics of alternating red and mysterious.

Red also pinned the Han people’s desire for enlightenment and immortality.

The emperors of the Han Dynasty were keen to seek immortality, and imitating immortals with costumes was the most typical form of expression.

Immortal costumes pay equal attention to inflammation and red, and show awe-inspiring and inviolable momentum.

Nobles in the Han Dynasty like to wear red clothes, trying to imitate the charm of immortals.

△ Han dynasty skirt

white

In the Han Dynasty, white was a color that civilians could wear, and it was also the most commonly used color in clothing collocation.

 

It is natural, unpolished, with the most extreme simplicity and simplicity.

△ Han Xizai’s "Night Banquet Map" Part

White, as the most common popular color in the Han Dynasty, can best represent the ordinary people’s perception and understanding of life in the Han Dynasty.

It not only presents the beauty of the color of the costumes in the Han Dynasty, but also reveals the unique gentleness, gentleness, tolerance and atmosphere of the people in the Han Dynasty.

 

△ Han Dynasty winding clothes

 

green

Nearly half of the figures in Han Dynasty murals, both men and women, were dressed in green clothes, which reflected the popularity of green in Han Dynasty.

△ Han Dynasty murals

There is a poem in The Book of Songs, which says, "I am a green girl, and I am in my heart.". "Gnome" is the collar, and "green Gnome" refers to "the man in green clothes", which shows that the green shirt is the representative of a beautiful image in people’s minds.

△ Han Dynasty murals

In the Han Dynasty, the status of green is second only to red and mysterious, and it is also a color available to civilians, so it gradually became the popular color of clothing in the Han Dynasty.

In addition, green has a sense of peace visually, which accords with the charm of "purity" and "inaction" advocated in the study of Huang Lao advocated by Han Dynasty, and also accords with the beauty of "golden mean" in Confucianism.

△ Han Dynasty clothes

Tang Dynasty

 

Features: wrongly painted gold

Popular colors: crimson, crimson, bright yellow and turquoise.

Tang Dynasty’s clothing style is luxurious and elegant, with bright and bright colors, delicate and complicated patterns, and they like to use bright and contrasting colors to match, which embodies the characteristics of the inclusive and open era in Tang Dynasty.

In the Tang Dynasty, scarlet, bright yellow, crimson purple and turquoise were the most popular clothing colors.

△ Zhou Fang’s "Flower Lady’s Picture"

bright red

If the dynasty had color, Datang must be a delicate and charming color with red flowers and green willows.

Crimson is the most popular color in the Tang Dynasty, and it is often matched with the intermediate green, forming a huge contrast.

Women in this era pursue individuality, just as none of us want to bump shirts today.

△ Tang Zhangxuan’s "Mrs. Guo You Chuntu" part

Crimson color appears as the main color in the clothing of the Tang Dynasty, which is charming and dazzling. The warm color reflects the prosperity of the prosperous Tang Dynasty and is unforgettable at first sight.

△ Zhou Fang’s "Flower Lady’s Picture" Part

△ Zhou Fang’s "Flower Lady’s Picture" Part

dark reddish purple

Purple has always been the exclusive color of the nobility.

It is gorgeous, bright, pleasing to the eye, elegant and unconventional at the same time. It is loved by noble women in the Tang Dynasty and is often used in clothing collocation.

△ Princess Yongtai’s Tomb Mural

In the Tang Dynasty, crimson purple was often used to match with various colors.

In Zhou Fang’s "Picture of a Lady with Flowers", your daughter is dressed in a long red dress and covered with a purple-brown gauze blouse; It was draped in vermilion with a blue and white curly grass pattern. Purple shirt, red skirt and vermilion silk, balanced echo.

△ Zhou Fang’s "Flower Lady’s Picture" Part

bright yellow

In chromatography, yellow has the highest brightness, which is the color of the sun as the basis of life. It is bright and popular for a while.

In women’s clothing, it is the main color, with red, pink white, dark green, sapphire blue and other colors as harmony, which has the beauty of grandeur and blooming flowers.

△ Zhou Fang’s "Flower Lady’s Picture" Part

Pure and bright yellow is also respected by Buddhism, which is the sacred color of Buddhism. It is believed that it has the power to expel evil and is used by cassock.

In the period of Emperor Gaozong in the Tang Dynasty, it was considered that yellow was similar to the sun, and the sun was the symbol of the emperor. It was forbidden for officials and people to wear yellow, and ochre was designated as the special color for the emperor’s uniform.

dark green

Turquoise, as a popular color in clothing collocation in the Tang Dynasty, is often matched with scarlet, vermilion and white, and the colors contrast with each other and complement each other.

Turquoise, with its unique bright and fresh color expression, shows the vitality and vigor of the Tang Dynasty.

△ Tang Zhangxuan (biography) "Dao Lian Tu" (Song copy)

This three-color female figurine of Tang Dynasty, whose dress is mainly blue, green and yellow, is bright and natural in overall color.

△ Tang Sancai glazed pottery female figurines

the Song Dynasty; a surname

 

Features: graceful and elegant

Popular colors: light red, pearl white, light blue and light yellow.

The color characteristics of costumes in the Song Dynasty are simple and elegant, emphasizing the true colors and taking elegance as the priority.

The colors are on the high side, the purity is low, the application of contrast color is less, the colors are not as bright as before, and the color collocation is very harmonious.

Pale red, pearl white, light blue and light yellow are the favorite colors of Song people.

 light red

In Song Dynasty, the concept of "keeping justice and eliminating human desires" was emphasized, which suppressed human personality and restricted the color of clothing to the extreme.

In Song Dynasty, the colors of costumes were formal and conservative, and the colors were elegant and quiet. Even when using the most gorgeous red, they often used light red.

Ouyang Jiong once described a woman wearing a pomegranate skirt in He Ming Dynasty, which shows the graceful beauty: recalling the first meeting between flowers, the tea is half covered, and the makeup face is lightly turned. Pomegranate nepotism, so the delicate jade fingers are secretly twisted, double phoenix gold thread.

Song people don’t pursue the colorful flowers in the Tang Dynasty, but like to pursue changes in the same color system, and they prefer the elegance of white.

Besides pure white, I also like moon white, blue white, pearl white and pink white.

As Ge Zhaoguang said: "The Zhao and Song Dynasties are like the moonlight that can’t reach the full moon on the eighth day of the seventh day."

White is pure and moist, like moonlight and Song Dynasty.

Song people pay attention to "inner saints" in their costumes, and see their thoughts in details.

Song Renzong often wears a white round neck robe when he is in court. But it is not pure white, and it uses the color of silk thread to weave different patterns, making white rich in layers.

 

People often use "rubbing blue shirts and apricot skirts" to describe the temperament of Ya Song.

At the end of 19th century and the beginning of 20th century, Margaret Lide of Britain also called China "a country wearing blue robes", which reminded people of the sentence in the Book of Songs that "blue will be adopted in the end".

These four words are so peaceful and simple, but they are flying like a clean and blue dream.

Light blue was very popular in the Song Dynasty, and it was the closest to a modest gentleman like jade. The natural beauty of simplicity, gentleness and idleness was rich and radiant.

Praise simplicity and elegance, and follow the path of all things.

△ "Song Renzong’s Back Sitting"

Song Taizu and Zhao Kuangyin planned the mutiny in Chen Qiao, added a yellow robe and founded the Northern Song Dynasty.

"Yellow robe" or "yellow dress" is regarded as a symbol of the emperor’s power, and the history and service records of Song Dynasty stipulate that ochre yellow and light yellow are the emperor’s special clothing colors.

Light yellow is used in women’s clothing, which naturally brings a little pride and beauty of a good family.

In Li Qingzhao’s ci, girls who "stop swinging and adjust their delicate hands carelessly", "see guests coming in, socks slip away" and "lean back against the door and smell their plums" should wear such a light yellow dress.

 

Yuan Dynasty (1206-1368)

 

Features: Gold and color are in harmony.

Popular colors: gold, Mongolian blue, grayish brown and emerald green.

The Yuan Dynasty is the most special era in ancient Chinese costumes, because it was a political power established by nomadic people in the northern grassland.

In the use of color, the Yuan Dynasty advocated nature aesthetically, and the popular colors were mainly gold, Mongolian blue, grayish brown and emerald green.

In the 13th century, Genghis Khan led Mongolian fighters and swept Europe and Asia with thunderous momentum.

Mongolian plateau gathers jewelry from all directions, gathers talents from all directions, and collects Chinese and foreign technology. Mongolian costumes have begun a new era of luxury and richness.

"Old clothes are inlaid with precious stones and pierced with gold ornaments" (The History of World Conquerors: Feini Zhi), which is characterized by elegance and jewels.

△ Yuanzu hunting map

In the Yuan Dynasty, the dignitaries loved weaving brocade and advocated using gold in their clothes to show their wealth and status.

The north is cold and short of water, and the surrounding colors are monotonous. Only the golden color like the sun’s rays brings a glimmer of life to people living in the local area.

△ Nashi braided robe in the period of ilhan State

Blue, called "Huhe" in Mongolian, is the color representing the Mongolians.

In the minds of Mongolians, blue symbolizes eternity, faithfulness and loyalty.

Early Mongolians liked blue and white, which is why blue-and-white blue-and-white porcelain flourished in the Yuan Dynasty.

△ Yuan Yan weaves the mandala after the Emperor.

In the primitive beliefs of Mongolians, they worship nature and the blue sky.

They believe that blue represents natural scenery, mountains and rivers, and symbolizes prosperity, beauty and verve.

Dark blue is the main color of men’s Mongolian robes.

Light blue and light blue Mongolian robes will also become the first choice for women in summer.

The Yuan Dynasty was a political power established by nomadic people, and animal fur was often used in costumes, so the colors were mostly gray taupe.

In addition, due to the strict grade requirements for clothing colors in the Yuan Dynasty, people are forbidden to wear bright colors such as brown yellow, willow green, red and white flashing colors, cockscomb purple, gardenia red and carmine.

Forced to be helpless, the color of folk costumes can only develop to taupe. Common colors are silver brown, tea brown, lilac brown and so on.

Green is a very special color. It is neither cool nor warm, and it belongs to the middle color.

As a nomadic people, Mongolians live by water and grass, advocating nature and respecting grasslands. As the main color of grassland, green has a special position in the minds of Mongolian people.

Therefore, green often appears as the main color of Mongolian robes.

In a place with four distinct seasons, seeing green is like seeing a rich grassland, giving people a sense of security, calmness and comfort.

Green environment means plenty of food and water, so the love for green has always been in the blood of Mongolian people.

bright

 

Features: luxurious and dignified

Popular colors: red, sapphire blue, grape purple, grass green.

In the Ming Dynasty, the Confucian moral thought of "propriety, music, benevolence and righteousness" was advocated, and the five colors were combined with "benevolence, virtue and goodness" and set as positive colors, which was a symbol of inferiority and rank.

Red, sapphire blue, grape purple and grass green are the most popular colors in Ming Dynasty.

△ Drawing a police map in the Ming Dynasty (partially) originated from "A General History of Clothing in China"

Clothing in Ming Dynasty inherited from Zhou and Han Dynasties and inherited from Tang and Song Dynasties. It has distinctive Chinese cultural characteristics and is a model of Chinese clothing, which has a wide and far-reaching influence on the clothing and aesthetics of later generations and neighboring countries.

The overall characteristics of Ming dynasty costumes are: paying attention to color matching, luxurious and dignified style, and strong sense of color layering.

In the Ming dynasty, fire was the king of the world, and the color was still red. As a positive color, red had a lofty position.

Red is a warm, impulsive and powerful color with the lowest frequency, longer wavelength and good diffraction ability in the visible spectrum.

 

△ Ming Dynasty big red dark flower yarn embroidered Yunhe square robe

 

In the visual sense, red has a strong spatial penetration ability, which is more eye-catching, and its color is like blood, which will form a visual sense of approaching.

The widespread use of red in the royal family shows the supremacy of the feudal ruling class.

△ Ming Dynasty big red makeup yarn cloud shoulder sleeve flying fish pattern gown (partial)

 

In the Ming Dynasty, the colors of the royal and noble costumes were bright and luxurious, mainly with high saturation colors such as big red, gold, yellow and crow green.

 

Since the Ming Dynasty, big red, as a symbol of life, enthusiasm, nobility and celebration, also known as China Red, has really penetrated into the context of Chinese culture.

△ Ming Xie Huan "Apricot Garden Elegant Collection"

In the middle and late Ming Dynasty, the power of the ruling class was constantly weakened, people’s thoughts were gradually liberated, dyeing technology and dyes were developed unprecedentedly, and the colors of clothing were more gorgeous and bright, and there was a constant violation of color.

People began to use high-purity bright colors, among which blue with high saturation was particularly popular.

 

△ Ming Dynasty blue peony, miscellaneous treasure pattern, dark flower, silk weaving, gold makeup, Kirin filling women’s coat

In Chou Ying’s painting "The Map of Southern Metropolis" in the Ming Dynasty, scarlet and sapphire blue are the most conspicuous, and they set off each other and complement each other.

This painting also embodies the characteristics of colorful costumes in the middle and late Ming Dynasty.

 

△ Ming Chou Ying’s "Nandu Fanhui Volume"

 

The colors of folk costumes are mainly plain and elegant, and the colors commonly used by civilians are purple, green and light pink.

Purple is a combination of the coldest and warmest colors, which has a neutralization effect in clothing collocation. Therefore, purple is often the main color in civilian clothing, among which grape purple is the most popular.

In "A Beautiful Picture of a Thousand Years", the depiction of women’s clothing boldly adopts grape purple, lake green and other colors.

The strong color contrast highlights the strong "female consciousness" and the desire to break through the tradition and express themselves.

 

△ Ming Anonymous "The Beautiful Picture of a Thousand Years"

Green is a common color for civilians in all dynasties. With the development of spinning and dyeing technology, the saturation and brightness of green in Ming Dynasty costumes are higher, which makes them look fresh and bright.

In the Ming dynasty, dignitaries also liked to use cyan, green, red, black and gold as the main auxiliary colors.

Green with high saturation, as a popular color in Ming Dynasty, can best reflect the working people’s love for life and tenacious vitality in this period.

△ "Entering the Map" (partially) originated from "General History of China Clothing"

clean

Features: A hundred flowers blossom.

Popular colors: apricot yellow, vermilion, azure and pale blue.

 

The Qing Dynasty is an era with the greatest change in the history of Chinese clothing.

On the basis of retaining the traditional elements of the national costume, the costumes of the Qing Dynasty absorbed the elements of the Han nationality, forming a unique costume culture in the Qing Dynasty.

The popular colors of clothing in Qing Dynasty are apricot yellow, vermilion, azure and cyan.

In Chinese traditional culture, yellow, as a neutral color, is the first in Baise.

In Qing Dynasty, yellow was regarded as the sunshine color, which was bright and warm, and it was also considered as the golden color, which was both rare and precious.

△ During the Kangxi period, bright yellow satin embroidered colorful clouds, golden dragon mink inlaid with dragon skin and men’s robes.

Except bright yellow for emperors and queens, other yellows were widely used in Qing dynasty costumes.

 

△ During the Jiaqing period, a bright yellow gauze embroidered with colorful clouds, bats, gold dragons and women’s robes were placed in the court.

Different shades of yellow, or dignified, or delicate, or expensive, or lovely, are the warmest and brightest colors in Qing Dynasty costumes.

 

In the Qing dynasty, from the royal family to the common people, they all liked red and blue clothes the most.

True red is exclusive to emperors and queens, and other red colors are commonly used in clothing.

 

△ During the Jiaqing period, the red satin embroidered colorful clouds and the golden dragon pattern dyed the silver mouse leather-trimmed man with a robe.

In the costume culture of the Qing Dynasty, red represents happiness, solemnity, auspiciousness and happiness, and is also a symbol of identity.

△ During the Kangxi period, the red brocade was connected with the stone blue inch python, and the satin was clipped to the skirt.

Girls in the Qing Dynasty are happy in red.

Young women’s clothes are mostly pink and silvery red, while older women are happy with vermilion and scarlet.

 

 

Cyan is one of the important colors of Qing Dynasty costumes, which is between blue and green, and has the characteristics of crispness and cleverness.

The common color of civilian women’s clothing is cyan, and the color tone varies with age and occasion.

Blue symbolizes solemnity, strength and hope.

Traditional cyan has a unique artistic charm, which includes pink cyan, holly, bean cyan, azure and so on. These colors are widely used in Qing Dynasty costumes.

 

In the world of color aesthetics in Qing dynasty, blue is especially simple and elegant.

Among the blues, the lighter blue is called stealing basket, the heavier blue is called prison, the heavier blue is cyan, and the deepest blue is ultramarine.

△ During the Qianlong period, sapphire blue satin embroidered colorful clouds and golden dragon pattern men wore robes.

"Stealing baskets" comes from the color of the autumn sky.

This color, neither strong nor light, is like a girl’s grief, and it is a common color in young women’s clothing.

China was called Huaxia in ancient times, and it was named after its gorgeous clothes.

Looking at the leopard in the tube, we can also see the clothing aesthetics of each dynasty from it.

Natural, gorgeous, elegant, and elegant ….. all have their own charms.

Clothing culture is like a rhythmic life. By understanding its beating, we can grasp the pulse of the times.

The costume color of the Chinese nation, like Chinese and Chinese characters, has always flowed in the blood of the Chinese people and become a part of the cultural genes of the Chinese nation.

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