标签： 杭州楼凤

On the evening of September 26, 2024, in Hangzhou, Avita Technology announced the official launch of its third strategic model, the Zhimei urban luxury SUV Avita 07. The debut of this car is like a bright star illuminating the sky of the automotive market.

Avita also officially announced that Ms. Yao Anna has become the global spokesperson of Avita 07. She and Mr. Chen Zhuo, President of Avita Technology, jointly announced the price of Avita 07. The new car launched 2 kinds of power 6 models, and the official guide price is 21.99 – 289,900 yuan. From now on, users can order through official channels such as Avita App, official website, Mini Program and stores in major cities across the country, and it will be delivered as soon as it is available.

Avita 07 brings four limited-time rights to users. Users who place an order before October 31, 2024 (inclusive) can enjoy up to 30,000 yuan in rights and interests, including the first owner’s lifetime Sandian quality assurance, 10,000 yuan exclusive package, 20,000 yuan ADS high-end function package equivalent vouchers, 0 down payment full-term low interest, etc.

As a benchmark for CHN’s innovative cooperation model, Avita 07 is the first demonstration case of a comprehensive leap in the cooperation model with Huawei’s "HI Plus", and it is a powerful carrier of Changan Automobile, Huawei, Ningde Times and Avita’s technical strength. Zhu Huarong, chairperson of Changan Automobile and chairperson of Avita Technology, said that as long as Avita needs it, Changan Automobile will fully support it, asking for money, asking for people to give people, and asking for technology to give technology. Coupled with the strong blessing of Huawei and Ningde Times, the "strongest partner", Avita will always be the most trustworthy brand for users.

Chen Zhuo, president of Avita Technology, called Avita 07 the strongest hexagonal warrior in the same class, with future aesthetic design, urban luxury first class cabin, Huawei Dry Smart Driving ADS 3.0, Hongmeng Cockpit 4.0, Shenxing battery, Kunlun Extended Range, Taihang Intelligent Control Chassis and excellent safety hardcore strength, which can satisfy users’ new luxury experience of "high value, high technology and high value" of vehicles.

Three top-class blessings, defining a new standard of technological luxury, Avita 07 has ushered in a new era of perfect integration of design aesthetics and luxury driving experience. Its future aesthetic original design is unique and fascinating at first glance. The body proportions are stretched and elegant, and the slender body, shapely wheel height ratio, golden section axle length ratio, plus the widest body in the same class, the largest 21-inch wheel rim and the widest tire create an elegant and dynamic posture.

In terms of detail craftsmanship, Avita 07 has also achieved the ultimate refinement. The disc-wing front face is matched with the F-type Star Travel curvature lamp set, which is elegant, confident and highly recognizable. The new car offers five natural paint colors of gravel black, white, rock ash, pale green and star purple, 8 coatings, "three coats and two bakes" process, and "iridescent" pearlescent, creating a kaleidoscopic color hierarchy while making the car paint more wear-resistant. Details such as borderless doors, unique hidden water cutting, electronic exterior mirrors, and perfect skyline show ingenuity.

Entering the car, Avita 07 creates a luxurious atmosphere of urban luxury first class. The industry’s exclusive 35.4-inch 4K panoramic remote screen, 15.6-inch Huawei 2K smart central control screen and dual 6.7-inch high definition rear video screen form a 4-screen encircling design, bringing a new technological luxury experience. Galaxy Purple and Yunshan Brown two theme colors, using double color design, present an elegant and luxurious texture. The soft bag area in the car is 10 square meters, and the ceiling is made of microfiber suede, which is soft, comfortable and healthy and environmentally friendly.

Avita 07 pursues the ultimate riding experience and creates a new travel enjoyment for users. The front row is equipped with the only double zero-gravity seat in the same class, which supports 16-way electric adjustment; the rear seat is luxurious and intelligent, and is equipped with a full-body center armrest with a control screen. The front and rear rows support heating, ventilation, massage and backrest angle adjustment to create a "quasi-4-seat" comfortable experience. The new car is also equipped with 25 British treasure · Voice of Excellence speakers, which are combined with optical ambient lights to create an immersive audio-visual environment. In addition, the 1.1 square meter panoramic canopy provides an open and unbounded view, and the electric sunshade achieves 100% efficient sun protection.

In terms of safety, Avita 07 is also at the top of the industry. The first Huawei Dry Smart Driving ADS 3.0, with omnidirectional anti-collision system CAS 3.0, realizes forward, lateral and backward active safety assistance. Passive safety level, developed according to the latest C-NCAP five-star safety standard, with "six horizontal and nine vertical" high-strength steel and aluminum hybrid body, aluminum and high-strength steel materials account for more than 90%. The whole series is equipped with 9 airbags as standard, including the rare rear side airbags and front distal airbags in the same class, providing 360-degree safety protection for all passengers. In terms of battery safety and material safety, Avita 07 has also achieved the ultimate.

Five artifacts empower and lead the new era of urban intelligent travel. As a new species leading the future travel wave, Avita 07 brings five artifacts to build a five-dimensional matrix of intelligent technology.

In terms of intelligent driving, it is equipped with Huawei Qianjiao ADS 3.0 and is equipped with the industry’s strongest 192-line lidar. Jin Yuzhi, CEO of Huawei Smart Car Solutions BU, said that the architecture and experience of Huawei Qianjiao Smart Driving ADS 3.0 have been fully upgraded, making city commuting easier, city life more leisurely, and city travel safer. Avita 07, equipped with Huawei Qianjiao Smart Driving and Hongmeng cockpit, takes wisdom as its wing, beauty as its sail, and "wisdom and beauty" for a new urban life.

Avita 07 is also equipped with a Hongmeng smart cockpit developed based on HarmonyOS 4 to achieve deep integration between people and the cockpit. Smart end points such as mobile phones can be connected to form a powerful smart travel super end point, with an ultimate silky interactive experience and rich Hongmeng ecological applications. In addition, AvatrLink exclusively developed by Avita is the only interconnection solution in the same class that supports all types of systems and all brands of tablets. It has rich functions such as easy car control in the rear, multi-screen viewing, front-row help points, and ecological sharing.

At the same time as Huawei is fully empowered, Avita 07 is equipped with the latest technological achievements independently developed by Ningde Times and Avita. The Avita 07 pure electric version is equipped with 82.16kWh Shenxing supercharged battery, with a battery life of up to 650km; using a new generation of electric drive system, zero hundred acceleration as low as 3.9 seconds, 100 kilometers braking stop 34.5m; supports 800V high-voltage overcharging, and the charging power can reach up to 420kW. It only takes 10 minutes to charge from 30% to 80%. It can be recharged at a speed of 1 second and 1 kilometer on Huawei liquid-cooled overcharging piles.

Avita 07 Extended Range Edition uses a full-stack self-developed Kunlun Extended Range System, with a 100-kilometer acceleration of 5.8 seconds, fuel consumption as low as 6.08L/km, idling noise of only 35.7 decibels, and a 15-minute full 30-80% lead performance. It is the only extended range car in the same class that can add 92-gauge oil, providing a travel experience with strong power feeding, quiet oil and electricity consumption, and worry-free refueling and charging.

Avita 07 is the first to take Taihang intelligent control chassis. The whole series is equipped with front double fork arms and rear multi-link independent suspension as standard, and the whole series is equipped with 4 hydraulic bushings as standard. It is also equipped with intelligent air spring and CDC dynamic damping shock absorption. The intelligent air suspension supports one-button leveling, with a maximum variable stroke of 125mm. It can calmly deal with uneven roads in campgrounds. Through self-developed algorithms, the cross-domain integration of intelligent driving domain, chassis domain and power domain is realized, which improves handling and comfort. The speed reduction bar can reduce jitter by 59% when passing through urban areas, and the bumping feeling can be reduced by 58% on damaged or unpaved roads.

Avita and Yao Anna went both ways. She served as Avita’s global smart driving experience officer and endorsed Avita 07, which is not only a high recognition of Avita’s brand strength, but also a firm confidence in the future development potential of China’s intelligent driving field.

As the third strategic model of Avita, Avita 07 integrates the latest technological achievements of CHN, representing the peak of technological innovation and styling design in China’s automotive industry, and will lead the new luxury trend with "high value, high technology and high value" as the core connotation. Facing the future, Avita will further strengthen product creation and service upgrades to meet users’ better travel needs.

45 models recommended for the Spring Festival holiday

25 mainstream sedan cars

    Visiting relatives, traveling, and partying are essential programs for the Spring Festival. If you can drive your new car home to see your parents, or gather with friends, the festive atmosphere of this Spring Festival will be even more intense. What car is good to choose? We have recommended 45 models for you. Our slogan is: not the most expensive, but the best. Of course, "good" here refers to high cost performance, especially high reliability

160,000 yuan or more

Volvo C30

The Volvo C30 has a beautiful appearance, smooth lines and great driving pleasure. In addition, the safety that Volvo has always been proud of is also well reflected in the Volvo C30. In addition to airbags and pre-tensioned seat belts, the C30 is also equipped with Volvo occupant head and neck protection system, SIPS side collision protection system with additional side airbags and IC smart air curtains. In the "Reliability Survey of 51 Domestic Mainstream Household Sedans" conducted by the "Product Reliability Report" magazine, the Volvo C30 performed very well, ranking second among the 51 models surveyed. The models currently on sale have two displacements of 2.0L and 2.4L, and the price is 298,000 to 398,000 yuan.

Volkswagen Beetle

Excellent safety, perfect manufacturing process and Volkswagen’s well-known quality create the classic Volkswagen Beetle. The Beetle’s shape curve is very visual impact, and the power performance is also very popular with users. In the "51 domestic mainstream car reliability survey" conducted by the "Product Reliability Report" magazine, the Volkswagen Beetle performed well, ranking fourth among the 51 models surveyed. There are currently three displacement models on sale, 1.6L, 1.8L and 2.0L, priced from 201,600 to 302,100 yuan.

Mercedes-Benz B-Class

The Mercedes-Benz B-Class not only has a stylish and dynamic appearance, but also perfectly integrates good body practicality and extreme safety performance, satisfying all the fantasies of a station wagon for people who pursue a high-quality life to the greatest extent. In the "51 domestic mainstream sedan reliability survey" conducted by the "Product Reliability Report" magazine, the reliability performance of the Mercedes-Benz B-Class is remarkable, ranking sixth among the 51 models surveyed. The models currently on sale have a displacement of 2.0L and are priced at 288,000 to 358,000 yuan.

Changan Volvo S40

The S40 is a heavyweight product launched by Volvo to adapt to the trend of younger development of China’s luxury car market. The target customers are young and fashionable urban elites. The latest 2011 new S40 launched by Volvo Cars has a fully upgraded configuration and a more fashionable and dynamic design. The Changan Volvo S40 currently on sale are all 2.0L displacement models and sell for 248,000 to 308,000 yuan. In the "Reliability Survey of 51 Domestic Mainstream Household Cars" conducted by Product Reliability Report magazine, the Changan Volvo S40 ranked fifth among models over 160,000 yuan.

BMW Brilliance 3 Series

BMW Brilliance has been committed to introducing the most advanced technology and products to the Chinese market. The latest BMW high-efficiency power technology used in the 2011 BMW 3 Series is the best example. In addition, the stylish and dynamic BMW Brilliance 3 Series is also an entry-level luxury sports car that is very suitable for young people. In the reliability assessment, the BMW Brilliance 3 Series models also achieved excellent results. In the "51 domestic mainstream sedan reliability survey", the BMW Brilliance 3 Series ranked sixth among models over 160,000 yuan. The models currently on sale have two displacements of 2.0L and 2.5L, and the price range is 283,000 to 498,000 yuan.

120,000~ 160,000 yuan

FAW-Volkswagen Suiteng

As a high-performance sedan with a perfect combination of German craftsmanship and leading technology, Suiteng has been attracting consumers’ attention since its launch. This model is flexible in handling, rich in high-tech equipment and strong in safety. What is more valuable is that in the reliability evaluation, FAW-Volkswagen Suiteng models have excellent results. In the "Reliability Survey of 51 Domestic Mainstream Household Cars" conducted by "Product Reliability Report" magazine, FAW-Volkswagen Suiteng ranked first among 120,000 to 160,000 yuan models. At present, the 2011 Suiteng has three displacement models including 1.4L, 1.6L and 1.8L, and the price is 132,800 to 184,800 yuan.

Dongfeng Nissan Xuanyi

On April 8, 2009, Dongfeng Nissan’s new Xuanyi was officially launched. The new Xuanyi is divided into two displacement models of 1.6L and 2.0L. The price of the new car is 124,800~ 167,800 yuan. Compared with the old model, the new Xuanyi has a little change in appearance and interior, which highlights the technology and fashion sense. In the reliability assessment, Dongfeng Nissan Xuanyi models also achieved excellent results, ranking second in the 120,000~ 160,000 yuan models.

    FAW Toyota Corolla

On September 26, 2010, FAW Toyota’s 2011 Corolla was officially launched. The 2011 Corolla added 2.0L displacement models, forming 17 models with three displacements including 1.6L, 1.8L, and 2.0L. The price range is 123,800~ 199,800 yuan. In the "51 domestic mainstream family car reliability survey" conducted by "Product Reliability Report" magazine, FAW Toyota Corolla performed well, ranking third in the 120,000~ 160,000 yuan models.

    Shanghai Volkswagen Skoda Octavia

On April 10, 2010, Shanghai Volkswagen Skoda 2010 Octavia was officially launched. There are 12 models listed this time, equipped with four engines of 1.6L, 1.4TSI, 1.8TSI and 2.0L, and the price range is 123,400~ 185,500 yuan. As the main model of Shanghai Volkswagen Skoda brand, the new Octavia listed this time has a new appearance in terms of design, power, configuration and safety. In the "51 domestic mainstream sedan reliability survey" conducted by the "Product Reliability Report" magazine, the Skoda Octavia’s performance is remarkable, ranking fourth among 120,000~ 160,000 yuan models.

Dongfeng Honda Civic

On January 8, 2009, the new Civic, which has carried out 19 important technical improvements and innovations, was officially launched at a price of 129,800-176,800 yuan. Compared with the old Civic, the new Civic has a new improvement in appearance and interior design. In the reliability assessment, the Dongfeng Honda Civic model also achieved good results. In the "Reliability Survey of 51 Domestic Mainstream Household Sedans" conducted by the "Product Reliability Report" magazine, the Dongfeng Honda Civic ranked fifth in the 120,000-160,000 yuan model.

    80,000~ 120,000 yuan

Shanghai GM Buick Excelle

On August 13, 2010, Shanghai GM Buick released the new 2011 Excelle model. The new car increases the original two models to four models, and the price is 99,900-117,900 yuan. The engine power of the 2011 Excelle has been improved, and some models have also been equipped with electric sunroof. In the "Reliability Survey of 51 Domestic Mainstream Car Models" conducted by the "Product Reliability Report" magazine, the Shanghai GM Buick Excelle performed well, not only ranking third among all 51 surveyed models, but also taking the top spot in the joint venture brand model.

    Beijing Hyundai Elantra

As one of the main models of Beijing Hyundai, the quality of the Elantra has been tested by the market for many years, and now it is selling well. In the "51 domestic mainstream sedan car reliability survey" conducted by the "Product Reliability Report" magazine, the Beijing Hyundai Elantra model performed prominently, and won the second place in all the surveyed joint venture brand models and models in the price range of 80,000 to 120,000 yuan. The models currently on sale are all 1.6L displacement, and the price range is 89,800 to 109,800 yuan.

    Dongfeng Yueda Kia Freddy

As a global strategic model under the Dongfeng Yueda Kia brand, Freddy has a beautiful appearance, dynamic and fashionable interior, and low price and good cost performance. The 2011 Freddy currently on sale has two displacement models of 1.6L and 2.0L, with a price range of 98,800-139,800 yuan. The model also performed well in the "51 domestic mainstream sedan reliability survey", and won the third place in the 80,000-120,000 yuan price range.

    Beijing Hyundai Elantra Yuedong

The smooth line design, wide driving space, economical and environmentally friendly power system, and meticulous body safety make Yuedong fully meet the needs of consumers. At present, Yuedong has 6 models with 1.6L and 1.8L displacement, and the price range is 9.98~ 129,800 yuan. In the "51 domestic mainstream sedan reliability survey" conducted by the "Product Reliability Report" magazine, Yuedong won the fourth place among the joint venture brand models.

Changan Suzuki Tianyu SX4

The Tianyu SX4 hatchback has a stylish and exquisite appearance, good engine performance, spacious interior space, and relatively cheap maintenance costs. The cost performance has always been very high. At present, the Tianyu SX4 on sale has two displacements of 1.6L and 2.0L, and the price range is 79,800-133,800 yuan. In the "Reliability Survey of 51 Domestic Mainstream Household Sedans" conducted by "Product Reliability Report" magazine, Tianyu SX4 won the fifth place in the price range of 80,000-120,000 yuan.

    Dongfeng Citroen Sega

On September 6, 2010, Dongfeng Citroen Sega 2011 was officially launched. The 2011 Sega, which inherits Citroen’s C4 innovative design concept and C4 WRC pure champion quality, brings a unique Yuyue experience to people who pursue high-quality life with a more fashionable and dynamic appearance and interior, higher content of technology configuration and more lethal cost-effective advantages. The model performed well in the "51 domestic mainstream sedan reliability survey", and won the sixth place among the surveyed models of 80,000~ 120,000 yuan. The 2011 Sega currently on sale has two displacements of 1.6L and 2.0L, and the price range is 108,800~ 149,800 yuan.

    FAW-Volkswagen New Bora

On June 10, 2010, FAW-Volkswagen’s 2011 new Bora was officially launched, with 1.6L and 1.4T displacements, priced at 107,800-147,800 yuan. In addition to replacing the engine, the new Bora 2011 model has been improved to varying degrees in appearance, interior and configuration. In the "51 domestic mainstream sedan reliability survey" carried out by the "Product Reliability Report" magazine, Bora won the tenth place in the 80,000-120,000 yuan model.

    FAW Pentium B50

With its spacious and comfortable space and flexible internal structure, the Pentium B50 meets the travel needs of family owners. Moreover, the Pentium B50 has always been deeply rooted in the image of high cost performance. In the "51 domestic mainstream car reliability survey" conducted by the "Product Reliability Report" magazine, the Pentium B50 won the eighth place among the independent brand models. The 2011 Pentium B50, which was launched in August 2010, has undergone as many as 16 product upgrades. There are currently 7 models with a 1.6L displacement on sale, and the price range is 92,800 to 125,800 yuan.

    Chery A3

The launch of the Chery A3 shows us the manufacturer’s intention and responsibility to consumers. In terms of appearance and configuration, the model has a very good performance. In the "51 domestic mainstream sedan reliability survey" conducted by the "Product Reliability Report" magazine, the Chery A3 won the ninth place among its own brand models. In 2010, Chery Automobile launched its heavyweight model – the 2011 Chery A3. The new Chery A3 has major changes in power and interior. The 1.6L model has been fully replaced with a 1.6L DVVT engine, and the 1.8L MT has been replaced with a new QR525MH gearbox. The 2011 Chery A3 currently on sale has four models with 1.6L and 1.8L displacement, and the price range is 77,800 to 100,800 yuan.

    80,000 yuan or less

BYD F3

The BYD F3 model listed in 2005 is not only spacious and affordable, but also has good configuration and power. In the reliability assessment, the BYD F3 model also achieved very good results. In the "51 domestic mainstream car reliability survey" carried out by the "Product Reliability Report" magazine, the BYD F3 not only won the first place among all the surveyed self-branded models, but also ranked first among models under 80,000 yuan. There are currently 6 models with 1.5L and 1.6L displacements on sale, with a price range of 59,800 to 86,800 yuan.

    Southeast V3 Lingyue

On October 23, 2008, Southeast Motor’s first self-developed compact car, V3 Lingyue, was officially launched. Its power handling, safety performance and technological configuration exceeded consumers’ expectations. In the "51 domestic mainstream sedan reliability survey" conducted by "Product Reliability Report" magazine, the Southeast V3 Lingyue model achieved good results, ranking third among models under 80,000 yuan. The 2010 Southeast V3 Lingyue currently on sale has 9 models with a 1.5L displacement, and the price range is 64,800 to 87,900 yuan.

Lifan 620

Lifan 620 is another key model built by Lifan Automobile after Lifan 520. It fully reflects the perfect combination of "beauty" and "practicality", "power" and "safety", "handling" and "comfort", "cost" and "quality". The model also performed well in the "51 domestic mainstream car reliability survey", and won the fifth place among the independent brand models. There are currently 8 models with 1.5L and 1.6L displacement on sale, and the price range is 56,800 to 78,800 yuan.

Dongfeng Citroen new Elysee

Since its launch on April 8, 2008, the new Elysee has gained a good market reputation for its cost-effective and durable mature quality. In the "Reliability Survey of 51 Domestic Mainstream Sedans" conducted by "Product Reliability Report" magazine, the new Elysee model also performed well, ranking fifth among the surveyed models under 80,000 yuan. The 2010 new Elysee currently on sale has a total of 3 models with a displacement of 1.6L, and its price range is 73,800 to 84,800 yuan.

FAW-Volkswagen Jetta

For a long time, the good word-of-mouth effect, classic shape design, and the excellent quality of leather durability have made the Jetta highly respected by consumers. The model performed well in the "51 domestic mainstream sedan reliability survey", and won the sixth place among the surveyed models under 80,000 yuan. In 2010, the new Jetta has been newly improved. There are currently three models of 1.6L and 1.9L on sale, with a price range of 75,800 to 98,800 yuan.

Chang’an Zhixiang

As a strategic model of Changan’s own brand sedan, Zhixiang has rich safety configuration, smooth dynamic appearance and precise control. In the "51 domestic mainstream sedan reliability survey" conducted by the "Product Reliability Report" magazine, Zhixiang has achieved good results, ranking sixth among all independent brand models. At present, the model has two displacement models of 1.6L and 2.0L, and the price range is 79,800~ 115,800 yuan.

"Product Reliability Report"

Special feature of 1905 film network Directed, producer and starring, the film will be released nationwide this Friday (December 1st). Previously, this film won the "Most Expected Feature Film Award" at the 36th China Golden Rooster Award Domestic New Film Exhibition, which attracted much attention and expectation from the audience.

The film tells the story that the explosive articles created by Chen Miao (Zhou Dongyu), the editor-in-chief of the media, rushed to the hot search, but caused the female student of the party "bully" to jump off the building. However, a sexual assault case that was accidentally involved in the follow-up made Chen Miao’s partner He Yan (Song Yang) and investor Peng Yue (Justin) involved in it one after another. Public opinion has turned many times, what kind of interest chain is hidden behind the incident, and a public opinion war for the weak has started.

Movies have greater social significance for the current media environment, because the media environment we are in is becoming more and more one-sided, and the fragmented truth replaces the complete truth. At the same time, everyone can speak, seemingly speaking every word independently, but it may also be inadvertently used as a gun.

Public opinion is reversed, and watching movies is like watching reality.

What is "public opinion reversal"? After the release of a news event, network public opinion broke out, new information emerged one after another, the wind direction of public opinion changed constantly, the personnel of the parties reversed, and so on. In the end, this news event disappeared in this post-truth era, making people unable to remember or remember the original appearance of the event.

Xin Yukun, the director, caught this frequent network phenomenon and showed the logical chain behind it to the audience. The film Hot Search tells a story of constant inversion with dramatic effect, and the inversion here is not in the sense of genre, but in the sense of public opinion topic.

The story revolves around Chen Miao (Zhou Dongyu), the editor-in-chief of the media. She is well versed in the traffic code in the Internet era. In order to gain fans and attract investment, she planned many explosive articles and concocted a topic of bullying on campus for girls, which caused the public to have a cyber storm about "bully" Zhang Xiaosui (ornaments), but indirectly led to Zhang Xiaosui’s suicide by jumping off a building.

At this time, Chen Miao accidentally discovered the help information sent by a female student and involved a sexual assault case. The "public opinion reversal" war behind the hot search began, and a group of self-media people relied on the power of words to confront the capital power.

As the beginning of the film, it has already pulled out a very complicated social reality, but the whole truth has to be reversed several times. From the fierce confrontation between characters, it seems that we can see the crisscross of "swords and shadows". In the confrontation of each word, there is no absolute truth, only rumors and truth are constantly intertwined, bringing waves of confrontation.

The best thing about Hot Search is that it deeply dissects the "public opinion reversal" that has become the norm in recent years, and puts the whole process of making hot search on the table to tell everyone why it is sometimes so difficult for victims to speak out.

The law of communication is used and the battlefield of public opinion is formed.

Seeing this film, many viewers will definitely think of the previous and recent Hong Kong drama "The News Queen" and other film and television works. In fact, they all have a common feature that they are concerned about media ethics. The difference of Hot Search is that it not only pays attention to cyber violence, but also pays attention to journalistic professional ethics. It tells a complete, vivid and intuitive story about how the media, especially the online media, affect the generation of public opinion and public opinion.

In the film, a large number of tactics implemented by Chen Miao in the field of public opinion use the propagation laws such as "agenda setting and silence spiral". Combined with the plot and context of the film, it can make the audience understand — — What rules have shaped the public opinion environment in our lives?

For example, Zhou Dongyu plays Chen Miao in the film. She mentioned a very important keyword called "agenda setting", which means that the media greatly enhanced the importance of a news event in the audience’s mind by reporting it intensively or continuously. Today, our media structure is also changing, and more and more reports on current hot spots have emerged from the media, which has improved the timeliness and diversity of news.

On the other hand, the "gatekeeper" mechanism of news has also been weakened to some extent. "Reporting" focuses on showing facts, while "commenting" focuses on showing opinions and leading public opinion. The journalism involved by non-professional organizations and non-professional journalists is gradually deviating from those basic journalistic ethics and professional ethics. It has become an indisputable fact that news rationality and responsibility are sidelined and news perspective is skewed in the new media situation.

In addition, there is the law of "silence spiral" that is often mentioned in the film. In general, "silence spiral" refers to the fact that one party’s silence makes the other party more and more powerful, which leads people to dare to be angry even if they are obviously unfair. Just as the "victim" Zhang Xiaosui’s mother kept her mouth shut about the truth about her daughter’s victimization because of her outdated concept, other victims were also silent at the beginning, and the powerful abusers also used the water army to bring rhythm online, making the victims at the bottom speechless.

However, with the continuous fermentation of public opinion, "anti-spiral silence" has also emerged. It is easier to be noticed that people who hold opinions contrary to public opinion, but their comments will make the people who hold public opinion defect. When a victim is willing to stand up and speak out, more and more people will stand up and speak out, which will condense into the power of public opinion storm. This is also the touching place of this film. Women help women, try their best to save each other and save themselves, and defend the truth and conscience of the world.

Guo Chaoren, the former president of Xinhua News Agency, once encouraged reporters in four words: "There are thousands of properties in the pen, there are disloyalty and treachery in the pen, there are rights and wrongs in the pen, and there are lives in the pen." These four sentences are still four proverbs in today’s media environment!

In today’s internet age, behind every hot search is a struggle for people’s attention, for attention, and for emotion and recognition. Unconsciously, ordinary people have become the targets of being used. The film Hot Search not only reveals the truth in the current new media environment, but also brings us some warnings: online public opinion can destroy a person, but fortunately, brave and sincere voice can also save the next person.