标签： 乐上海 江浙沪娱乐地图论坛

I see

In the domestic and foreign game market, it has always been dominated by men. The mainstream big-name games such as "World of Warcraft" and "League of Legends" are all aimed at the male market, catering to men’s preferences and aesthetics. But recently, on social platforms such as Weibo, you can see many girls showing off their face-pinching "daughters" and looking for dating strategies everywhere. These are the posts of female players of the game "Feather Clothes". Players show off their designs generously, and once again set off a trend of women turning to games.

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The spending power of female players should not be underestimated

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In the past, the number of female players was far less than that of male players, so game companies mainly designed games for the male market. Most of the games targeted at male players were action and Adventure Games, focusing on visual and auditory experiences and pursuing sensory stimulation. A major feature of female-oriented games was the emphasis on emotional communication and resonance of players during the game process. In the early days, female-oriented games were always in the minority, mainly divided into Otome-oriented games and Rotten-oriented games, and the types were mostly games such as cultivation and dress-up.

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Japan’s video game production is huge, and most of the early female-oriented games came from Japan. "Heartbeat Memories" and "Beautiful Girl DreamWorks" are all classic masterpieces. In China, many people’s understanding of female-oriented games comes from "Orange Light Games". The game takes the female protagonist as the player’s perspective, and from the perspective of women, there are many themes such as palace fighting and cultivation. Although female-oriented games have always been popular, they are not as mainstream as traditional games.

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In recent years, the number of female players has increased significantly. The 2017 Global Mobile Game Industry White Paper shows that the proportion of female players in China’s mobile game users has reached 50.2%, exceeding 49.8% of male players. The consumption figures of women in the game market cannot be ignored. According to the "2018 China Women’s Game Research Report" released by Gamma Data, the income of the female game market in 2017 reached 43.07 billion yuan.

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In early 2018, the mobile game "Mr Love: Queen’s Choice" became a phenomenon of women to the game, causing the upsurge of the whole people to raise husbands. Moments, Weibo and other social platforms were swiped by the paper man husband, and the four male protagonists in the game were more often on Weibo’s trending topic list. "Mr Love: Queen’s Choice" was launched in the first week of single-day IOS income has exceeded 300,000 yuan, and the first month’s income has exceeded 50 million yuan. On the evening of January 13, on the birthday of Li Zeyan, one of the male protagonists of the game, female players raised funds through the community and placed birthday advertisements on the LED screen of Shenzhen Jingji 100 Building. "Happy Birthday Li Zeyan", "Don’t make a fuss", "It was bought with your black card" and other strings were broadcast, costing about 240,000 yuan. It can be seen that the consumption ability and willingness of female players are not lower than that of men.

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Aesthetic painting style attracts women

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Eight years ago, Helen, who started to contact women in the game, said bluntly that she was initially attracted by the male protagonist of the game. The female protagonist’s style of the game is usually more beautiful, and the male protagonist’s appearance is relatively high. Compared with the male characters in the game, it is more beautiful and more in line with the female aesthetic. "Other games don’t have so many male characters, nor are they so handsome, and the gameplay is always fighting and fighting."

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Miss Li, who has been playing women’s games for nearly 11 years, has switched from web games to mobile games, from "Beautiful Girl Growth Plan" to "Beautiful Boy Big Olympics", and has dabbled in palace fights, development, love and other topics. In her opinion, women’s games are usually overhead or through the background, can experience the identity and life that cannot be had in real life, and the plot and character setting of women’s games are relatively dreamy, and the female protagonist is always lucky and very popular with the opposite sex, which can satisfy her fantasies. "You don’t need to use your brain much, and you don’t need to be bloody frightened. It’s like reading a light novel, and playing it in your spare time can relieve stress."

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In the past, when web games were popular, it was difficult for players to support game companies, but now mobile game IPs are mature. In addition to limited-time activities, card draws, story rolls and other activities in the game to attract players "krypton gold", peripheral goods will also be released, and even the game is used as a blueprint to create stage plays, which shortens the distance between players and games. The world of the paper man’s second dimension feels more real. However, Miss Li feels that society has not fully accepted women’s games, and there are still certain prejudices and contempt. For example, she feels that female players who play love development games are single housewives who love fantasies. As women’s games become more and more valued and popular, she believes that more people will know women’s games, and the themes will be more diverse.

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Serious gender discrimination

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Due to the fact that the game market has always been dominated by men in the past, many male gamers have an inherent concept that women do not like to play games, and even if they play games, they only play some casual games with simple operation, and despise female players. When playing competitive games, some male players encounter players with poor skills, and they will use "female players" to complain to others "playing so poorly, are you a woman?" "Female players really react slowly and play badly". In addition, some media have played up ideas such as "women don’t know anything about games" and "women don’t understand the fun of boyfriends playing games", which weakens the ability and status of female players, deepens the problem of gender discrimination in the game industry, and also makes the voices and needs of female players ignored by the public.

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Sissi, who has been playing League of Legends for seven years, lamented that in the gaming industry, cases of discrimination against female players are common, and some male players even sexually harass female players. The female players she knows have all said that they have had similar unpleasant experiences in the game. "Once I was playing League of Legends with other male friends. At the beginning of the game, a member of the opposite team asked if there were any female players present on the whole channel. My friend pointed me out, and the players kept asking me if I had any physical reactions. I felt offended. The only thing I could do was to report the player in the game, but I still felt very uneasy and helpless."

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According to a research report on a game released by Penguin Zhiku, 54% of 200 million users are women, and the number exceeds 100 million. It can be seen that in general male-oriented games, the number of female players cannot be underestimated. At the same time, the problem of gender discrimination in games by men is very serious, and there is a lack of relevant education and publicity. Many male players habitually despise female players, and even say harassment or humiliation, which makes female players disgusted, but there is no complaint or reporting mechanism to protect female players. The game experience includes not only the quality of the game, but also the atmosphere of the whole game and the communication between players. If the problem of discrimination against female players is not solved, the quality of experience of the game will decline, and over time, the loss of female players will increase.

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With the popularity of Mr. Love: Queen’s Choice and Traveling Frog in early 2018, the future potential of women’s games has attracted the attention of more game companies and given more choices to female players. Not only has there been a significant change in the female gaming market, but there are also more and more female players from traditional men to games. It can be seen that the female market will be a must for future game companies, and more games targeting women’s preferences and needs will be available. But the rights and interests of female players cannot be ignored. To retain female players, it is necessary to build a female-friendly gaming environment.

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Jackie Chan calls on entertainers to join the fight against poverty reduction and fulfill social responsibility

Jackie Chan calls on artists to do charity

At the National Committee of the Chinese People’s Political Consultative Conference panel discussion held yesterday, Jackie Chan, a three-term member of the National Committee of the Chinese People’s Political Consultative Conference, called for attention to targeted poverty alleviation, suggesting that young actors should respond to the call of the state and win the battle of poverty reduction together. As soon as the initiative came out, many actors expressed their commitment to fulfill their obligations. So, how can actors use their own advantages to fulfill their social responsibilities? Jackie Chan gave his own advice.


National Committee of the Chinese People’s Political Consultative Conference member Jackie Chan: Artists should actively participate in poverty reduction


At this year’s "two sessions", Jackie Chan, a member of the National Committee of the Chinese People’s Political Consultative Conference, proposed that performers should actively participate in the poverty reduction strategy and give full play to the social influence of performers. Jackie Chan, who has decades of experience in public welfare undertakings, said: Although there are many difficulties, there are many people.


"Sometimes philanthropy is not something you just say and do. There are many aspects of philanthropy that you have to worry about. It’s very tiring for me to do it alone. It’s better to ask all the entertainers to do it together, and it will also get the effect of publicity." Jackie Chan advocated. After the proposal was issued, it quickly gained the attention of many actors. Wang Xueqi, Huang Xiaoming, Zhou Dongyu, Yang Zi and other actors have expressed their willingness to actively participate in the poverty reduction battle. For the support of their peers, Jackie Chan’s brother’s confidence has doubled.


"Because I have been doing charity for so many years, I have no selfishness, so after the earthquake, Shu Qi, Yu Rongguang and the others all called me and gave me the money they donated, saying: ‘Brother, you help us do it, I believe in you.’ For so many years, I have called on me to do anything in the entertainment industry, so they all believe in me, and I thank them very much. Charity, we have to do it together, because I have limited power alone, and I have to lead my world fans, Chinese fans. Now it is much more convenient to do charity than before." It is because of Jackie Chan’s drive that people in the entertainment industry and even fans outside the circle have joined the charity team.


As Jackie Chan said, he felt a great responsibility and built a public welfare bridge between caring people and groups in need. After the 2015 Tianjin Binhai New Area explosion, Jackie Chan donated 3 million yuan for the first time, and many viewers also reached out to help, hoping to send the money to the families of the victims through Jackie Chan.

Jackie Chan advocates that charity should be done with sincerity


However, poverty reduction is not exactly the same as donating to disaster areas. Especially young actors, although very enthusiastic, but limited experience. So Jackie Chan, who has been involved in public welfare for more than 30 years, sent them a specific "action guide": "

Understand the needs of each township and town, help them promote tourism, and help them sell their own products. For example, after the earthquake, I helped them do a free tea advertisement, and they sold very well that year. It is also poverty alleviation, and you can do it in many different ways. "


In addition, Jackie Chan also said that creating film and television works based on the stories of poor areas to attract social resources is also a desirable way. It is a good example.


National Committee of the Chinese People’s Political Consultative Conference member Jackie Chan: Engaging in public welfare requires sincerity


From ecological civilization to cultural relics protection, to rescuing out-of-school children, Jackie Chan’s name has long been a public welfare banner in the hearts of hundreds of millions of viewers.


Jackie Chan is outspoken that when he first started doing charity, he also considered his image, but over the years, doing charity has become completely his instinct: "From a young age, doing charity, for a side hustle, for the sake of image, for the sake of image. Now, I do charity sincerely, voluntarily do charity, you can’t see it, I do charity. I do it every day, I don’t have to tell you what I do now."


Others read thousands of books and travel thousands of miles, while Jackie Chan travels thousands of miles because of public welfare. For young actors, Jackie Chan sincerely gave advice: "You must have never been to the place where I went. So many young actors now are asked by the company to do charity, and now they have become a swarm of people. But slowly these young people will become sincerely doing charity, which is a process."


The battle of poverty reduction requires the whole society to act together. We look forward to seeing more and more actors and artists exert their strength, respond to the call of the country, work together, and work together to win this battle of poverty reduction. In the next ten days, our "China Film Report" will also broadcast a series of reports on "The Battle of Poverty Reduction, Filmmakers are in Action", so stay tuned.

Last year, it made a big profit of 16.6 billion yuan, and BYD, the king of volume, was busy harvesting.

This article was originally published by wumiancaijing.

Author: Chen Xinmiao

Editor: Chen Jian

Design: Lansheng

BYD, the king of domestic prices, made a fortune.

In 2022, the company’s revenue and profits rose sharply, including revenue of 424.061 billion yuan, a year-on-year increase of 96.2%; The net profit attributable to listed companies was 16.622 billion yuan, a year-on-year increase of 445.86%.

The increase is mainly attributed to the increase in sales of new energy vehicles. Last year, BYD sold 1,863,500 vehicles, making it the world’s top seller of new energy vehicles. This year, Chairman Wang Chuanfu’s goal is to become the largest automobile manufacturer in China.

This means higher sales. In today’s auto market scuffle, BYD continues to attack.

Most car companies "reduce the price and ensure the quantity", while a few protect the price against the price reduction storm. BYD is more of a "price reduction impulse".

In the best mass market,BYD still uses the method of "cost performance", and under the banner of "the same price for oil and electricity", it is crazy to roll up fuel vehicles..

From the champion version of Qin PLUS DM-i 2023 in February to the "increase in allocation and decrease in price" of Han EV champion version and Tang DM-i champion version in March, BYD accelerated to seize the joint venture A-class and B-class markets, which also seemed to indicate that "BYD will accept all the shares below 300,000".

The effect is immediate. In the car sales ranking in February, BYD Qin soared from the 10th place in January to the 1st place in February, with sales increasing by 24.6% year-on-year, while joint venture rivals Sylphy and Xinllavida dropped by 8.5% and 20.4% respectively.

On the other hand, the new forces that are still making huge losses, represented by Wei Xiaoli, focus on the middle and high end, and it is still difficult to reap the dividends of the mass market.

In this accelerated knockout, BYD is ahead again.

Price cuts across the board are all about sales.

After Tesla cut the first knife in the beginning of the year, BYD made moves one after another, and it was not soft at all:

The price of the main sales models has been reduced across the board, covering 100,000-300,000.

The latest is BYD Han EV Champion Edition and Tang DM-i Champion Edition which were listed in March.Both models are "increasing the allocation and reducing the price", and the cost performance is improved, with the price range of 200,000-300,000..

Simple contrast can be seen:

Han EV Champion Edition, the price is 209,800-299,800, and the old jia price is 219,800-290,800; Tang DM-i Champion Edition, the price is 209,800-233,800, and the old model is priced at 209,800-281,800.

“BYD’s price reduction is more’ chicken thief’. Unlike other car companies, the existing models follow the price reduction, but new configurations are introduced and new prices are set in the same model.. "An industry insider told ID：wumiancaijing, a researcher in finance and economics.

In terms of color, performance and configuration, Han EV Champion Edition and Tang DM-i Champion Edition have been upgraded.

Among them, the Han EV Champion Edition has added a premium version with a lower price, with a battery life of 506 km and 605 km respectively, and the price is 209,800 yuan and 229,800 yuan respectively.

In addition, the same model with a battery life of 715 kilometers, the price of the Han EV Champion Edition is lowered by 12,000 yuan compared with the 2022 model; The price of the flagship model of the Han EV Champion Edition is also 10,000 yuan cheaper than the old model.

The same technique appeared in the champion version of Qin PLUS DM-i 2023 launched in February, which also improved the configuration compared with the old model, but the average selling price dropped by 16,400 yuan; The price is 99,800-145,800, and the price has dropped to less than 100,000 yuan for the first time.

In addition, in March, BYD Seals and Song PLUS officially announced a discount of several thousand yuan each. In addition, BYD Han DM-i and Han DM-p models can enjoy a cash subsidy of 10,000 yuan before the end of April.

As a result, BYD’s Song, Qin, Han, Tang and Seal were all involved in the price war. The price of the main models in different price ranges has been lowered, and the company’s heart of capturing market share and rushing sales can be learned.

It is rumored in the industry that BYD will challenge the goal of 4 million vehicles this year.Last year, the company sold 1.87 million cars. According to this calculation, to achieve the goal, the sales volume will double..

According to the forecast of China Post Securities, in 2023, BYD’s annual car sales are expected to exceed 2.5 million.

From the sales data, BYD has a strong performance.

According to official information, the 2023 Qin PLUS DM-i Champion Edition received 32,000 orders in 7 days, and the Hantang Double Flagship Champion Edition received 8,196 orders on the same day.

According to the data of the Federation, in February, BYD sold about 177,000 vehicles, a year-on-year increase of 103.8%; The market share reached 39.8%, much higher than Tesla, which ranked second.

▲ Sales ranking of new energy brands in February, the picture comes from the Association.

According to the vehicle insurance data tracked by CMB International, from January 1 to March 19, in the mainstream market, BYD has surpassed Volkswagen brand in the same period, becoming the best-selling automobile brand in China.

Is the opponent going to be killed?

In contrast to BYD’s fierce offensive, the life of rivals is not easy.

Qin PLUS DM-i 2023 Champion Edition wants to seize the A-class car market of 100,000-150,000 yuan. This subdivision is mainly joint-venture fuel vehicles, and the representative models include Nissan Sylphy, Volkswagen LaVida and Toyota Corolla.

The Chinese EV Champion Edition is competing with Camry, Accord and other joint-venture B-class cars to seize market share and accelerate the seizure of the fuel vehicle market.

In this round of price war, these two segments are chilly.

According to the China Automobile Industry Association, in the first two months of this year, the traditional fuel A-class vehicles sold a total of 1.266 million vehicles, which was the highest in the oil vehicle market at all levels, but it fell by 25.7% year-on-year; B-class cars sold 549,000 vehicles, down 26.6% year-on-year.

By simply comparing the data in recent years, we can know how fierce BYD is and how much pressure its opponents are under.

BYD’s Qin model,Before 2021, it was not able to squeeze into the top 15 of the car retail list, and entered the list in 2021, ranking 12 th, and jumped to the fourth place in 2022..

In 2021 and 2022, BYD’s sales increased substantially, while Nissan Sylphy, Volkswagen LaVida and Toyota Corolla all declined year-on-year. Last year, the year-on-year decline was over 18%, and Corolla has fallen from the top 3 to the sixth.

▲ Comparison of sales of BYD Qin and Han models with similar models. The data source is the Association, and there is no financial chart.

Although Nissan Sylphy and Volkswagen LaVida are still entrenched in TOP3, after the Qin PLUS DM-i 2023 champion version with a starting price of less than 100,000 came out, the ranking began to have suspense.

In the past February, BYD Qin ranked first, while Sylphy and LaVida fell to third and fifth.

According to Cinda Securities Research Report, BYD Qin PLUS DM-i 2023 Champion Edition is expected to quickly seize the joint venture share of the domestic A-class car market, with an expected monthly contribution of 20,000 vehicles and a steady-state monthly sales of 40,000 vehicles.

BYD Qin’s sales volume last year was 342,000. According to the monthly contribution of the above-mentioned models of 20,000, the annual sales volume can reach 480,000.

Similarly, in the past two years, BYD Han rushed into the top 15 in car retail, ranking fifth last year, ahead of Camry and Accord.

Dongfeng group, which took the lead in "breaking a fracture" in this round of price stations, is a typical representative of the impact.

Dongfeng Group’s products are concentrated in the A-class car and B-class car markets. Last year, the Group’s sales volume dropped by 11.2% year-on-year. Nissan Sylphy and Toyota Corolla, corresponding to the two major joint ventures, Dongfeng Nissan and Dongfeng Honda, the main contributors to sales, all saw their sales drop by over 10% last year.

Besides,The new BYD Han EV is in direct competition with Tesla Model 3 (229,900-329,900 yuan), which has been repeatedly reduced in price, and Tucki P7I (249,900-339,900 yuan), which is also listed soon..

For Xpeng Motors in the trough, Tucki P7i is regarded as "the hope of the whole village", but it is still unknown whether it can shoulder the "explosion mission" of the old P71.

In terms of overall sales volume, in the third week of March, that is, the first week of P7i’s official launch, Xpeng Motors’s overall licensing volume decreased by about 21% compared with the second week.

The other two new car-making forces are great and ideal, and the models focus on the middle and high end. In the mass market that BYD specializes in, there are no products.

Although Weilai has plans to launch the "Alpine" brand covering 200,000-300,000 markets, the first product will not be available until next year at the earliest, and the products with an ideal value of less than 300,000 will not be launched until next year at the earliest.

BYD’s advantage is still great.

According to the data of the Federation, in the first two months of 2022, BYD’s share in the new energy vehicle market was 28.7%, and it increased to over 31% by the end of the year; In the first two months of this year, the share reached 40.8%.

How to standardize live delivery？ The General Administration of Market Supervision put forward six requirements for the platform.

　　How to standardize live delivery? At the administrative guidance meeting recently organized by the General Administration of Market Supervision, six requirements were put forward for the live broadcast platform:

　　First, we should raise quality awareness and lay a solid foundation for live stream economy’s sustained, healthy and high-quality development.

　　Second, we should be a model of learning and abiding by the law, implement the product quality law, standardization law, consumer protection law, e-commerce law and other laws and regulations, effectively enhance the consciousness of obeying the law and compliance, and develop in accordance with the law and regulations.

　　Third, it is necessary to establish a reform, and all live broadcast platforms should quickly conduct self-control and comprehensive inspection on the quality of live broadcast products. For products with quality problems and anchors with goods, they should be disposed of at the first time, and at the same time, we should draw inferences to prevent other quality problems from happening.

　　Fourth, we must strive for "quality live broadcast", focus on strengthening product quality control within the platform, establish rules and regulations, and give play to the disciplinary and binding force of credit, and strive to provide consumers with high-quality products and services.

　　Fifth, we should establish a "green channel" for consumer complaints, and respond to and handle consumer complaints and reports in a timely manner.

　　Sixth, we should actively cooperate with relevant government departments to do a good job in product quality supervision.

　　As a new format of Internet economy, live broadcast with goods has played a positive role in activating the market, promoting consumption and facilitating people’s lives. However, in the process of development, there are also some outstanding problems which are strongly reflected by the broad masses of the people, such as poor product quality, false propaganda, poor after-sales service, and the failure to effectively protect consumers’ rights and interests.

　　At the administrative guidance meeting, the relevant live broadcast platform issued a self-discipline commitment to ensure the quality of live broadcast products, and put forward self-discipline measures such as ensuring the quality of live broadcast products, actively fulfilling the responsibilities of live broadcast platform according to law, standardizing product marketing and publicity, and improving the after-sales guarantee mechanism of live broadcast transactions, and consciously accepting the supervision of government departments and society. According to Xinhua News Agency

A plane slipped backwards at Hohhot airport. Expert： Serious human error.

CCTV News:On the afternoon of 12th, a thrilling scene happened at Baita International Airport in Hohhot, Inner Mongolia. From the video posted by netizens, it can be seen that the crew mistakenly regarded the parked aircraft as an aircraft about to be released, and withdrew from the aircraft wheel block, causing an aircraft of Changlong Airlines to slide backwards on the apron. After seeing it, a crew member picked up the wheel block and flew to the front wheel of the aircraft, and placed the wheel block behind the front wheel to prevent the aircraft from continuing to slide backwards. This incident did not affect aircraft, passengers and airport operations.

A plane slipped backwards at Baiyun Airport in Hohhot.

A plane slipped backwards at Baiyun Airport in Hohhot.

It is understood that the flight GJ8674 carried out by the aircraft numbered B-8560 at that time was due to flow control, and the crew planned to disembark and return to the hotel. The maintenance saw that the aircraft door was closed and the escalator had been withdrawn, thinking that the flight could be launched, so the wheel block was removed. Then, after the power failure, the aircraft without brakes slipped backwards.

At present, Baita Airport said that the plane sliding backwards was under investigation and it was not convenient for the media to interview.

An aviation industry insider said that after the aircraft slides into the covered bridge or parking space, in order to prevent the aircraft from sliding accidentally due to the failure of the aircraft brakes or other reasons, it is necessary to set a wheel block for the aircraft, which is similar in shape to a car wheel block. When the plane needs to be pushed out or slid out, the engine can be dragged and started to taxi only after the wheel block is removed. Since the crew members have all been evacuated in this incident, it can be regarded as a serious human error of the crew members, and there is no good communication.

Why did the plane slide backwards?

　When the plane skidded backwards, the crew rushed to the front wheel to place the wheel chocks urgently.

In fact, the plane slipped backwards because of the slope of the tarmac itself, and the plane slipped backwards without wheel block and parking brake. Generally speaking, the reason why the plane slips backwards is that there is a problem in communication between the maintenance and the crew. The maintenance thinks that the crew is going to slip out, or that the crew has set the parking brake of the plane, thus removing the wheel block. If the apron has a slope just at the plane’s parking position, it will lead to the plane slipping backwards.

Experts said that at present, the communication between the crew and the locomotive is not by radio, but by using traditional wired headphones inserted on the plane. Once the locomotive and crew headphones are not connected, they can only rely on gestures. When the crew leaves the plane, it is customary to release the parking brake of the plane to prevent the pressure of the parking brake system from being unnecessarily consumed, and then the crew will think that the wheel block is still there.

"It’s the first time I’ve seen it backwards, and there have been too many moves forward, both at home and abroad." He said that the reasons for the aircraft moving forward and sliding backward are similar. Generally speaking, inertia, the center of gravity of the aircraft (the first three points) and the slope of the apron will all lead to these events.

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Risk! San Francisco airport escaped the "worst air crash in history" and thousands of people almost died.

On the evening of July 7, local time in the United States, an Air Canada passenger plane almost landed on the taxiway next to the runway of San Francisco International Airport. At that time, at least four passenger planes were waiting to take off on the taxiway. Some aviation experts said that if the situation at that time was not corrected, an accident would really happen, which might lead to the most serious air crash in history.