After tariffs on the United States rise to 40%, will Lincoln really be wiped out?

leadWord | It’s still increasing the price, so it’s destroyed?

To be honest, among all luxury brands, the service attitude of the center is the most commendable, and the training is even better than that of the center.

This "hindsight" American luxury brand has had a somewhat anticlimactic market performance since its high-profile entry into China in 2014. In 2017, it handed over the best answer in China: 54,000 wholesale vehicles.

But this should be ashamed in front of you, and it is even more incomparable. According to statistics, the cumulative wholesale of vehicles in China in the first half of 2018 was 25,000, and considering the tariff issue in the second half of the year, the whole 2018 may not be expected to exceed last year’s level.

Recently, Che Jujun visited a center to understand the end point sales of the brand and share it with readers.

First, it is not affected for the time being

In May, China’s tariffs were lowered to 15%, and all import brands cheered. But less than two months later, due to the impact of the trade war on July 6, 25% tariffs were imposed on products originating in the United States, raising the US tariff to 40%.

The X5, X6, GLE, GLS and other models are non-American brands, but due to their origin in the United States, they have also been affected by tariffs, and their prices have been raised by varying degrees.

As an all-import American brand, it naturally bore the brunt and was labeled "annihilated" by the media. Indeed, it is currently an all-import, but not an all-American import.

Of the models on sale, the MKZ is native to Mexico, and the MKX is native to Canada, which is not affected by the trade war for the time being. The MKC,,, and three models are all produced in the United States. Among them, the MKC and the MKC are produced at the Lucieville plant in Kentucky, while they are produced at the plant in Michigan.

Therefore, at least the two main models, MKZ and MKX, will not be affected by the tariff increase for the time being. And it is a niche model, and its price adjustment has little impact on overall sales.

According to the sales introduction, the stock of new cars declared by their stores before July 6 is sufficient, which will not affect the sales in July and August. But starting from September, the impact of tariffs will be highlighted. But the specific impact will be adjusted according to the manufacturer’s pricing strategy.

Che Jujun visited the store this time, and still saw consumers coming to inquire. Currently ordering all models, the price is the same as usual.

Will Lincoln’s price increase?

According to the sales statistics of different models in the first half of the year, the highest number of wholesale vehicles sold in a single month was the MKC, with a total of 7,503 units from January to June, making it the best-selling model in the brand.

The MKC, and MKC, made in the United States, accounted for about 57% of all sales in the first half of the year. If the price of these three cars rises, it will still be a big blow to sales.

This may not be the case. At present, all models, in addition, have purchase tax subsidies ranging from 2 to 40,000. In fact, it is a discount. When I entered China, I sold cars strictly according to the official guide price.

For example, the 2.0T version of the subsidy 33,000 or so. The lowest two-wheel drive exclusive version guide price 418,800 (the price after the tax reduction), after the subsidy is about 355,800; while the MKZ starting price 261,800, the subsidy 20,000 or so, so that the price fell to 230,000.

This year’s sales volume is precisely achieved by making profits. The question is, will prices increase in the future in response to the 40% tariff? When brands such as,,, and others raise prices, they still stay put.

Che Jujun believes that the next price increase is very unlikely.

First, because they are sold at the guide price, the so-called preferential treatment is interpreted as "subsidy"; after the tariff increases, the additional costs may be borne by the buyer to maintain the current transaction price; at most, the subsidy is only reduced;

Second, because of the dismal sales this year, the current price reduction sales are barely maintained, let alone the price increase.

III. It will not be annihilated.

There is still a chance to turn around. From the end of 2019 to 2022, there will be domestic, MKC, MKZ, and one model one after another. In the new car planning, pure electric and plug-in models are also undertaken.

With product expansion and localization, the "Chinese Dream" is close at hand. After all, in the Chinese market, the American department is relatively absent, and there is only one facade. Che Jujun also hopes to have a second choice when choosing the American department.

If the price is self-aware after domestic production, it is expected to become the second. After all, in terms of luxury, Che Jujun thinks it is still better.

But turning over still depends on the product. Now it can’t be sold, and it’s not all the fault of branding impression, mainly because the product is not good. Che Jujun tested the 500,000 MKX, but there is no automatic start and stop function. And sales are selling the combination lock configuration over and over again.

It can be said that the overall lag in technology has seriously limited the play. Today, spend 500,000 buy one, with the case of yes, except that is.

And some technical inputs are full of selling points, and now they have begun to promote Super Cruise assisted driving; from the book data, it is also much higher, making it difficult for Chinese consumers who pay attention to comparison parameters.

A good example is that the same as the 300,000 class B car, there is no threat to it at all. The people who buy this car are generally young people, like luxury to buy BBA, like big rear drive, of course, choose, and ATS modification space is also large.

When consumers heard that MKZ was based on, they lost interest. But it doesn’t matter. After all, there are some craftsmanship and configuration, but these two cars are exactly the same. What do you want consumers to think?

At least MKZ and MKC are in the young market, how can the "way" be more competitive than the big + 8AT?

Car Gathering Summary

In the view of Che Jujun, the only successful model in China is the monthly sales of about 200 units. According to the sales introduction, this car is currently sold at a price increase of 15 to 200,000, usually selling 1 or 2 units a month, but it sold 8 units in July.

The reason is very simple, it is the most distinctive product and the only car of this kind in the luxury brand. 5355mm, bigger than GLS. People will only have the confidence to stand up to BBA when driving.

In fact, from the perspective of configuration, the current model is still cost-effective, but many functions are more "off-the-door", such as remote start, combination lock, induction rear trunk, etc.

BBA models in the same price range do not have such a rich configuration, because these brands have a premium price, and the product power is also concentrated on the powertrain, display screen and intelligent configuration.

The salesperson said: "When we get up, there will be a premium."

2020 new Audi Q7

The new 2020 Audi Q7, with its new design and powerful performance, once again sets a new benchmark for luxury SUVs.

奥迪Q7

Unlike the old model, the new model uses a bolder eight-sided "Roman column" air intake grille and dragon beard segmented daytime running lights on the exterior to create unprecedented aesthetic value. The fusion of luxurious interior interiors and three screens shows the deep blend of technology and luxury, and the electronic gear is as easy to control as a yacht.

The standard matrix LED headlights and 900 kinds of ambient lights not only enhance the comfort of driving at night, but also provide drivers with a rich visual experience. The 3.0TFSI 48V light hybrid system gives the Q7 a surging power performance, accelerating 100 kilometers in only 5.9 seconds, demonstrating Audi’s excellent technical strength. Adaptive suspension system and the choice of seven driving modes provide a high degree of driving flexibility and comfort.

The Audi Q7 inherits the Quattro gene, four-wheel steering technology and a lightweight and agile body design, which is enviable. The BangOlufsen advanced sound system delivers royal music enjoyment with 23 speakers, while the air quality and the third row of seats make family travel more comfortable. The standard wireless charging function brings convenience to modern life.

In terms of power and economy, the 2.0TFSI model has low fuel consumption characteristics, with a combined fuel consumption of only 9.2 liters, while the 3.0TFSI provides higher power output and lower acceleration time of 100 kilometers. The application of lightweight technology not only reduces the weight of the body, but also realizes energy saving and efficiency.

Overall, the 2020 Audi Q7 is a masterpiece that combines technology, luxury, comfort and performance. Its changes and enhancements undoubtedly allow drivers and passengers to experience unprecedented car charm. If you are considering purchasing a luxury SUV, the Audi Q7 is definitely worth your consideration.

Young people’s first set of stereos? Xiaomi home audio experience

The Xiaomi TV is hailed as "the first TV for young people", and it has also been upgraded to the second generation. In addition to upgrading the screen to 49-inch 4K resolution, the Xiaomi TV 2 also adds independent audio. The sound module includes a Soundbar and a wireless subwoofer module. So what about its actual experience? Let’s take a look:


Young people's first set of stereos? Xiaomi home audio experienceYoung people's first set of stereos? Xiaomi home audio experienceYoung people's first set of stereos? Xiaomi home audio experienceThe Soundbar of Xiaomi TV 2 is composed of an 874mm long speaker, which contains 6 independent full-range speakers and two high-frequency speakers, of which the full-range speakers are placed upward, while the silk film high-frequency speakers are placed forward

Young people's first set of stereos? Xiaomi home audio experienceYoung people's first set of stereos? Xiaomi home audio experienceThe shape of the long strip is more suitable for placing it under the Xiaomi TV 2, but it cannot be placed directly below, because there are touch buttons directly below the Xiaomi TV 2.

 

Young people's first set of stereos? Xiaomi home audio experienceThe shape of the whole Soundbar is very unique, and it is not the same as our common speakers.

Young people's first set of stereos? Xiaomi home audio experienceThere is a Xiaomi logo on the left side of the SoundBar.

Young people's first set of stereos? Xiaomi home audio experienceOn the right is the volume button, next song, and play button. Long press the play button to establish a connection between the SoundBar and the Bluetooth subwoofer.

 

Young people's first set of stereos? Xiaomi home audio experienceThere is a coaxial socket, 3.5mm socket and power socket at the rear. The power of the Soundbar is 40W, which is not very high.

 

Young people's first set of stereos? Xiaomi home audio experienceYoung people's first set of stereos? Xiaomi home audio experienceThe included coaxial cable can be directly plugged into the socket on the back of the Soundbar to connect with the Xiaomi TV 2.

 

Young people's first set of stereos? Xiaomi home audio experienceThere is an audio port on the back of the TV, which is connected to the coaxial port on the back of the Soundbar.

 

Young people's first set of stereos? Xiaomi home audio experience Young people's first set of stereos? Xiaomi home audio experienceThere is a power indicator in the shape of Xiaomi logo on the top. It will flash when the wireless is not connected. It will always be on after the connection is successful.

 

Young people's first set of stereos? Xiaomi home audio experienceThere is an oval sound outlet at the bottom.

 

Young people's first set of stereos? Xiaomi home audio experienceThe surface of the subwoofer is wavy

 

Young people's first set of stereos? Xiaomi home audio experienceThe wireless subwoofer has good workmanship and a huge size.

 

Young people's first set of stereos? Xiaomi home audio experienceThe subwoofer power is 80W.

 

Young people's first set of stereos? Xiaomi home audio experienceYoung people's first set of stereos? Xiaomi home audio experienceThe music playback interface of Xiaomi TV 2 is very simple. The main interface only has song information, lyrics and play buttons.

 

Young people's first set of stereos? Xiaomi home audio experienceYoung people's first set of stereos? Xiaomi home audio experienceScreenshot of the built-in file manager recognizing the mobile storage device

Young people's first set of stereos? Xiaomi home audio experienceBuilt-in online music app to find some lossless songs

Young people's first set of stereos? Xiaomi home audio experienceAudition lossless music online

The most critical sound quality part, we also share the experience of Xiaomi home audio in terms of subjective listening. Although the power of Xiaomi home audio is not small (SoundBar power 40W, subwoofer 80W), the official promotion can cover a room of 500 square meters is slightly exaggerated. In actual use, it is recommended to use it in a space of no more than 40 square meters. In terms of sound style, SoundBar is more prominent in the performance of intermediate frequency, which is more suitable for the playback of human voices, especially for some warm-style male voices. SoundBar’s sound is not biased towards quality and analysis, but a more gentle and thick sound.

 Young people's first set of stereos? Xiaomi home audio experienceYoung people's first set of stereos? Xiaomi home audio experienceYoung people's first set of stereos? Xiaomi home audio experience 发布于 分类 ee标签

Yang Mi denies that his salary has been increased due to the large scale, and his tongue-in-cheek drama with Yu Wenle has been exposed


Director Peng Haoxiang, starring Yang Mi

Yang Mi


Peng Haoxiang
 
The secret of "Chunjiao and Zhiming": Yang Mixiu is sexy "Peng’s" humor is not "third-level"

    Movie Network News(Photo/Qian Jia Yiwen/Zhang Wei) On March 12, the director of the film, Peng Haoxiang, and the star Yang Mi interacted with students at Peking University. In the play, Yang Mi frequently revealed her career line and had tongue kissing scenes. When asked if she would increase her salary as a result, she bluntly said: "I am a professional actor, and I will not increase my salary because of the scale." The film will be released on March 30.

Yang Mi bluntly stated that "I am not a meat seller" andYu Boon LokTongue kiss lens exposure

    In "Chunjiao and Zhiming", the stewardess played by Yang Mi has a relationship with Yu Wenle in Beijing. There are often scenes of Yang Mi revealing her career line in the play. The scene of her kissing Yu Wenle was also exposed that day. Some media asked her if she would increase her salary because of the large scale of the play. Yang Mi denied after listening, "I am a professional actor, I am not a’meat seller ‘, and I will not increase my salary because of the scale. If I like this script, I will shoot it regardless of whether the director pays or not." Peng Haoxiang also explained for her, saying that the director would not directly say how big the scale was during the early communication, but would reach a consensus.

    In the play, Miriam Yeung is Yu Wenle’s ex-girlfriend. Although Yang Mi is the current one, she still has to engage in a "secret battle" with Miriam Yeung. Outside the play, Yang Mi and Liu Kaiwei’s love life is sweet, and her view of love is "love is the greatest". "Love has no priority, nor right or wrong. Everyone is the master of their own love world, and they are also passers-by in other people’s love world. Chunjiao is a person in Zhang Zhiming’s world, and Youyou (Yang Mi’s role in the play) is a passer-by, but even if there is no Youyou, there will be other girls."

Peng Haoxiang shoots for his wife The explosion was extremely "indecent"

    Before filming "Zhiming and Chunjiao," Peng Haoxiang’s works such as and other films did not involve true love. He said that he actually made the play for his wife. "My wife said to me, why is the love in your movies always broken up or ended, and never filmed at the beginning? Then I want to try it." The reason why the sequel "Chunjiao and Zhiming" was not called "Zhiming and Chunjiao 2" is because Peng Haoxiang felt that he was not "two" at all.

    At the beginning of the meeting, Yang Mi said that everyone should be glad that she was here today instead of Yu Wenle, "This is the first time I’ve seen Peng Haoxiang speak so seriously. Usually on the set, he has never been serious with Yu Wenle." After listening, Peng Haoxiang shirked responsibility and said that Yu Wenle was really not serious, and he was just agreeing with him.

Next page More wonderful pictures

Script killing: Top stream content creators earn tens of thousands of dollars a month, which will become normal entertainment in the future.

  According to the interviewee, the "4D" screen script against the horizon kills the picture.

  The "script killing" that arose in China at the end of 2016 has gone through three or four years. This emerging thing, which is called by the industry as "containing tens of billions of market scale and nearly 10 million consumers", has also attracted wide attention.

  At the 3rd Chengdu (International) Digital Entertainment Expo (IGS Expo), which opened in Chengdu on October 1st, a number of domestic script-killing related practitioners gathered. Chengdu Business Daily-Red Star journalists talked with many people in the industry on the spot to get a glimpse of the new trends in the industry.

  Some people say that script killing has ushered in the "3.0" era, and the content has not only been iteratively updated, but also the gameplay and scenes are more diverse.

  Another phenomenon is that more and more C-end players have penetrated into the middle and upper reaches of the industry, and some players have become content creators. Someone revealed: "It is normal for top-stream content creators to earn tens of thousands or hundreds of thousands a month." There are also players who team up to change careers collectively, starting from the middle reaches of the industry and testing new ways of playing and new scenes.

  Script killing entered the "3.0" era.

  Content, gameplay, and scenes have been iterated.

  "Script killing has entered the 3.0 era, and there have been iterations in the fields of script content and gameplay." At the event site, Lin Bo, the public relations director of the headquarters of Sanqian World Culture Media Co., Ltd. (hereinafter referred to as "Sanqian World") told reporters. Sanqian World is a local enterprise in Chengdu, which was established in 2017. Its business system covers the entire industrial chain of offline story interactive games, involving content creation, script distribution, store management and other businesses.

  Taking the 1.0 era three years ago as an example, Forestry Bo said that in terms of scripts, the basic conditions for composing a high-quality script in the 1.0 era are: a complete story composed of a reasonable case combined with complex character relationships. However, with more and more audiences and more mature markets, players are not simply satisfied with the needs of the script game form (that is, a pure reasoning game), and have higher requirements for the story content.

  Diversification, upgrading and iteration are also the views of Liu Cong, co-founder of Inverse Vision. Inverse Vision is an industry service provider with independent research and development of the curtain system, mainly focusing on high-quality script content, upgrading the immersive space entertainment experience driven by technology, and serving the script killer.

  The reporter experienced the "4D" curtain script killing against the horizon at the scene. It’s a closed space, with four walls forming a ring curtain. In the center of the space, there is an interactive desktop screen. When playing games, players sit around the table. As the story progresses, the table will show a functional picture to promote the story, and players can interact with it. The sound and LED light at the top will also change with the needs of the story link, reflecting the synchronization effect of sound, light and electricity.

  "The player experience affects the direction of the industry, and upgrading the player’s game experience is our original intention to build this project." Liu Cong said that Inverse Vision is a new branch of the industry, which mainly cooperates with the content exporters in the script killing industry. Through the secondary curtain content creation of the high-quality script promoted by the issuer, it will be promoted to offline stores.

  "The script has both content and form. It can combine all walks of life, such as cultural tourism, to revitalize young people’s cognition of traditional industries. It can also be combined with education and other industries to entertain and educate. " Forestry Bo believes that script killing is the starting point of offline immersive entertainment, and it can carry more scenes and play more functions in the future.

  Immersive entertainment is also the starting point of the three thousand worlds. Three Thousand Worlds had previously cooperated with the relevant departments of Luodai ancient town, and created a 100-person-scale script killing project "The World in the Late Han Dynasty" in Luodai ancient town. Indoor, they also created a super immersive theater "Qing Ming", which is an experience mode that combines the form of desktop script killing with the characteristics of secret room games.

  "This game can have multiple endings, and the player’s decision may affect the plot direction and even the ending. This model has also made ‘ Have a fever ’ Player ‘ Brush more ’ The possibility is more commercial than the traditional script. "

  It is normal for top stream content creators to earn tens of thousands of dollars a month.

  But excellent authors are hard to copy.

  Forestry Bo believes that at present, script killing has formed a relatively perfect ecological system, that is, script creators, script publishers and offline stores have built up the upper, middle and lower reaches respectively. Script creators create scripts, script publishers distribute and promote scripts and sell them to offline stores, which then push scripts to players.

  From the perspective of industrial chain, content creators are the bottom of the supply chain. At present, there are two business models of creators: one is "buyout", that is, paying the creators a fixed price; The other is "sharing", which gives the creator a certain proportion of the sales according to the transaction.

  According to the average level in the industry, the current buyout purchase price is generally concentrated in the range of 0.7-15 thousand yuan, while the sharing ratio between the sharing method and the creator is 3: 7 to 5: 5. At present, the price of boxed scripts is in the range of 300-700 yuan, while the city-limited and exclusive price will reach 2,000-5,000 yuan.

  Then, does the "script killing content creators with a monthly income of 100,000" circulating in the industry really exist?

  "For the top flow, it is normal to enter tens of thousands or hundreds of thousands a month." Another industry insider, who did not want to be named, said that most top authors are the signboards of the corresponding issuers. "They may be able to produce a work that can make a profit of one or two million in a month." And some content creators who are good at business may also integrate creation and distribution, which is likely to develop into an industry leader.

  On the other hand, from the perspective of cooperation mode, there are three ways of cooperation between 3000 World and content creators: collecting manuscripts from the society, signing up teams and cultivating fixed teams by themselves. As far as forestry blog is concerned, because of the low industry threshold, content creators are also emerging in large numbers.

  So, will there be a surplus of scripts?

  He denied the reporter’s statement. "At present, the market consumes scripts much faster than the output of scripts, and the market is still in short supply." The reason is that for the store, the script killing is basically a "one-time consumable", and the store needs to constantly "update". And this new speed in the world is basically 5-7 new scripts a month.

  "But a top-stream content creator is hard to copy." He said that a good script must be both story-telling and game-playing, and a script should be popular, and the comprehensive factors are complex, and it cannot be discussed only by the content quality. Some people in the industry are trying to sort out the literacy and writing skills of a good script, and they are also considering whether they can form a template for mass production. But at present, these attempts have not been effective, because "no matter the quality or speed of creation, the creators are unstable." We all know that even if it is hot now ‘ Popular fried chicken ’ The next work may not guarantee the quality of this output. "

  Players are infiltrating the middle and upper reaches of the industry.

  In the future, script killing will become normal entertainment.

  Another phenomenon observed by the reporter is that more and more C-end players and outsiders have also made their debut in groups and even penetrated into the middle and upper reaches of the industry.

  In forestry blog’s view, players are the most important link in the whole industrial ecological chain and an "energy reserve pool". "A player may become an author, or a publisher may work closely with the author, or he may become a shopkeeper." Some of the content creators who cooperate with them are such players.

  This phenomenon has also been confirmed in the team of Inverse Vision. Liu Cong’s team comes from all walks of life, such as directing, film and television, software and hardware technology development and so on. The founding team got to know each other because they loved to play scripts, and finally formed a group to "debut".

  Regarding the future of the industry, both of them expressed optimism: "Relevant reports show that script killing is an offline consumption scene second only to sports and fitness and movies. It is foreseeable that script killing will become a standardized and normalized entertainment in the future." (Reporter Peng Xiangping)