The 2021 Shanghai International Auto Show is drawing to a close, and there are too many moments for fans to remember deeply. Among them, the brand officer of the Great Wall Gun announced the next globalization strategy-"Let the Great Wall Gun become popular all over the world; By 2025, the global annual sales will exceed 500,000, making it the top three pickup truck brands in the world, which will undoubtedly leave a deep impression on the media and fans present. On the whole, this year’s auto show Great Wall pickup truck set up the strongest pickup truck carrier team on land with "5 guns and 3 bombs". Black bombs and brigade guns were pre-sold, and various and profound users created plans frequently, which made people sigh that Great Wall pickup truck did have the confidence and strength to realize the globalization strategy.
"Loading" off-road cultural black bomb pre-sale officially opened
At this year’s auto show, the black bomb made by Great Wall Gun and Yunliang refitting factory brand is a wild weapon really developed to meet the needs of cross-country groups, and it fundamentally solves the needs and pain points of cross-country players, which is of milestone significance to China’s cross-country culture and refitting standardization.
The black bomb is based on the off-road version of the Great Wall Gun. In terms of design, Yunliang used matte black paint, which gave the black bullet a stronger texture. The rough grille, with the brand LOGO, has higher recognition and stronger visual impact. In addition, orange is added to the front bumper, fog light area, wheel rim and other places to form a bright color contrast, which makes the black bullet more in line with the aesthetics of young users.
At the same time, the black bullet also uses a rear reinforcement spring, which can provide stronger support for the car body; Nitrogen shock absorber and reinforced alloy arm are selected to improve comfort and off-road performance; Moreover, by increasing the wading depth to 900mm, raising the suspension by 27mm, and putting a 12,000-pound winch in front, its ability to get out of trouble has been greatly improved.
Pre-sale of "loading" poems and distant travel guns
The traveling gun fully embodies the good attitude of "cross-country is life", which not only retains most functions of the RV, but also makes full use of the body space, ensuring the concise appearance of the vehicle, the lightness and good passability of the body, and fully meeting the various needs of users for camping, eating, living and playing outdoors anytime and anywhere.
It has all-aluminum rear compartment, push-pull roof tent, foldable metal bracket, adjustable balance support legs, outdoor shower room, oversized double bed and other devices, which can fully meet the comfort of users living outdoors; Equipped with car refrigerator, pull-out stove, combined washing sink, turnover expansion bin and other devices, can be transformed into a wilderness kitchen at any time, so that users can enjoy themselves outdoors; Finally, equipped with ARB side curtain, rear-mounted spare tire and strong off-road ability, the camping range is wider and users are more happy to play outdoors.
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Let’s "play" pickup trucks together to build a full-scene pickup truck life
Great Wall pickup truck continuously introduces new models, further enriches the product matrix, and gives users more choices. At the same time, it also adheres to the operation strategy of "playing with users" and creates a brand-new ecological circle of pickup truck culture in China.
At this year’s Shanghai Auto Show, Great Wall Gun released the "Cannonball Boy" fashion IP, which is used to connect brands and users, and realize the beautiful vision that Great Wall Gun and users really play together and share the cultural lifestyle of pickup trucks in the whole scene.
Ctrip, as the most influential travel platform in China, also reached a strategic cooperation with Great Wall pickup truck at this Shanghai Auto Show to create a "pickup truck camping road book" together, and will also launch a co-creation on Ctrip platform and the APP of controlling guns to bring users a more interesting new travel experience.
Write it at the end
Great Wall pickup truck constantly improves the product matrix, leads the whole scene pickup truck life, and creates a surprising experience for users. On the basis of ranking first in domestic and export sales for 23 consecutive years, and the cumulative number of global users exceeds 1.9 million, Great Wall pickup adheres to the strategic layout of global production, global R&D and global marketing, and accelerates the process of entering the overseas pickup market in an all-round way. In the future, it will compete with the top international pickup brands on the same stage, thus achieving the goal of entering the top three in the world!