How to standardize live delivery? At the administrative guidance meeting recently organized by the General Administration of Market Supervision, six requirements were put forward for the live broadcast platform:
First, we should raise quality awareness and lay a solid foundation for live stream economy’s sustained, healthy and high-quality development.
Second, we should be a model of learning and abiding by the law, implement the product quality law, standardization law, consumer protection law, e-commerce law and other laws and regulations, effectively enhance the consciousness of obeying the law and compliance, and develop in accordance with the law and regulations.
Third, it is necessary to establish a reform, and all live broadcast platforms should quickly conduct self-control and comprehensive inspection on the quality of live broadcast products. For products with quality problems and anchors with goods, they should be disposed of at the first time, and at the same time, we should draw inferences to prevent other quality problems from happening.
Fourth, we must strive for "quality live broadcast", focus on strengthening product quality control within the platform, establish rules and regulations, and give play to the disciplinary and binding force of credit, and strive to provide consumers with high-quality products and services.
Fifth, we should establish a "green channel" for consumer complaints, and respond to and handle consumer complaints and reports in a timely manner.
Sixth, we should actively cooperate with relevant government departments to do a good job in product quality supervision.
As a new format of Internet economy, live broadcast with goods has played a positive role in activating the market, promoting consumption and facilitating people’s lives. However, in the process of development, there are also some outstanding problems which are strongly reflected by the broad masses of the people, such as poor product quality, false propaganda, poor after-sales service, and the failure to effectively protect consumers’ rights and interests.
At the administrative guidance meeting, the relevant live broadcast platform issued a self-discipline commitment to ensure the quality of live broadcast products, and put forward self-discipline measures such as ensuring the quality of live broadcast products, actively fulfilling the responsibilities of live broadcast platform according to law, standardizing product marketing and publicity, and improving the after-sales guarantee mechanism of live broadcast transactions, and consciously accepting the supervision of government departments and society. According to Xinhua News Agency