?? In 2001, Boao, a little-known fishing village, became famous overnight because of the Forum for Asia. Over the past 19 years, cars and horses have flowed, and politicians have gathered. As a high-end platform that leads the direction and trend of the world, Boao has witnessed countless miracles that have changed the course of Chinese and even world history.
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Charm Boao, Reiki Boao, in addition to miracles, there are more "flag traces". In November, China FAW Hongqi brand high-end new energy vehicle E-HS9 set off from the northern snow country, defeated the Gobi rapids all the way, and after a journey of 6,170 kilometers, it was listed during the Boao Forum of Chinese Entrepreneurs in 2020. On the platform of global attention in Boao, this landmark listing opened not only a door for Hongqi to the world, but also a solemn declaration to the world with confidence and strength: Chinese brands have entered a new era. The ardent expectation of "We must master the key core technologies in our own hands and promote the national automobile brand" is becoming a reality.
Hongqi E-HS9: A weapon for a new energy country
"China FAW, especially the Hongqi brand, will keep in mind the expectations of the general secretary, strengthen the sense of mission, seize the opportunity for the transformation of the automobile industry in a century, and strive to achieve a stronger, better and bigger national brand," Xu Liuping, chairperson of FAW, said at the listing site.
Xu Liuping, Chairperson of FAW
E-HS9, built by the Hongqi brand with global high-quality resources and forward-looking technology, has too many firsts and firsts. Positioned, this car is known as China’s first full-size luxury SUV, with a 5.2-meter length and a 3.1-meter wheelbase. Coupled with a majestic family-style front face, a grille design like a mountain waterfall, sharp headlights, and an overall shape of "Eagle Strikes the Long Sky", the Hongqi E-HS9 has achieved luxury, domineering, and high-end, without losing the image of a solemn and elegant weapon of the country.
The integrated intelligent interactive cockpit, as well as the seven-screen entertainment system (IVI3.0) composed of a three-sided integrated surround large screen, a central control screen, a rear seat screen, and a rear center armrest large screen, realizes the "thousands of people and thousands of faces" intelligent ecological service created by Hongqi for users, which is magnificent and luxurious, technologically avant-garde, and full of futuristic sense.
E-HS9 was born in Hongqi Electric Intelligent Connected Vehicle Platform (FME platform). The key indicators of this platform are at the leading level in China, and it has all the intellectual property rights of key core technologies. Relying on this platform, a series of new energy products can be developed. It supports battery packs with capacities of 84kWh and 99kWh. The NEDC range is greater than 500km, and the battery pack life is 10 years or 240,000 km. As the first product under this platform, Hongqi E-HS9 is equipped with two capacity battery packs: 84kWh and 99kWh, which can meet the driving range of the whole vehicle over 400km and 500km.
The pure electric chassis of the Hongqi E-HS9 is equipped with two high-performance electric drive systems independently developed by FAW, using an electric four-wheel drive structure with front and rear dual motors, with a maximum power of 405kW and a peak torque of 750N · m. Under this strong power drive, the acceleration time of the Hongqi E-HS9 vehicle from 0 to 100km/h is only 4.8 seconds.
Integrating the eight charms of "Wei, Yi, Zhong, Zhen, Zhi, Xiang, An, E", Hongqi E-HS9 redefines the relationship between people and vehicles in the new era, providing a wonderful "third living space" that integrates travel, rest and entertainment. While pushing the product power of Chinese brand new energy models to a new height, Hongqi E-HS9 has also broken through the ceiling of domestic model prices at 509,800 yuan – 729,800 yuan, directly competing with luxury brand medium and large SUVs.
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Soul-level technological breakthrough
With the determination and belief to realize the autonomy and controllability of key core technologies, China FAW has continuously made breakthroughs in technological breakthroughs and built a comprehensive independent technology layout. The Hongqi E-HS9 has achieved the world’s four first and five original safety technologies.
The four core technologies include: intelligent driving, high-intelligence dual-redundant chassis system, AR real-life navigation, and wireless charging system. Relying on the forward-looking attributes of FEEA2.0 electronic and electrical architecture, the high-speed autonomous driving system equipped with Hongqi E-HS9 can automatically change lanes according to traffic conditions within the speed range of 0-120km/h, and the response period is less than 10ms. In addition, it can also realize vehicle autonomous positioning, intelligent search for parking spaces, fully automatic parking and entry, and pick-up operations, becoming the first L3-level mass-produced model in China for autonomous driving. Hongqi E-HS9 is also equipped with the world’s first wireless charging technology for power batteries, providing users with wireless alignment image prompts, bringing a convenient parking and charging experience. With the vehicle air suspension, the wireless charging transmission distance is automatically adjusted, and the maximum charging efficiency is greater than 91%.
The five original safety technologies of the Hongqi brand include active safety, passive safety, high-voltage safety, functional safety and information security. Among them, in terms of active safety, the Hongqi E-HS9 whole vehicle adopts 26 intelligent sensing sensors and V2X communication modules, thus providing comprehensive active safety protection in multiple scenarios such as front/side collision warning, road deviation warning and active braking. In terms of passive safety, the high-strength steel of the Hongqi E-HS9 body accounts for more than 70%. It adopts a 9H safety cage body structure, an 8-airbag system is used in the whole vehicle, and a battery protection structure is added on the side of the body to protect the heart of the battery from being squeezed. In terms of high-voltage safety, a real-time insulation function monitoring and a multi-level insulation alarm mechanism are also established to ensure the safety of the high-voltage system. In terms of functional safety, the Hongqi E-HS9 has reached the safety level ASILD, and the failure probability of the control system has been reduced to the level of 10fit, which means that it can only fail once every 100 million hours of work.
With the development of the Internet, personal privacy information leakage has become a very serious problem. Hongqi has also done its homework in information security. Hongqi E-HS9 provides multiple protections such as cloud security, pipeline communication security, core controller security protection, and core data security protection to achieve full-path protection and ensure the security of car owner information.
New patterns, new actions
At the beginning of 2018, when the new brand strategy was released, Xu Liuping set the new energy direction of the Hongqi brand very clearly. Now, after the Hongqi HS5, Hongqi H5 and other models have built up their brand sales, it is time for new energy vehicles to start to show their strength. It is reported that with E-HS9 as an important representative, Hongqi plans to launch 18 new energy models in the next five years, accounting for more than 85% of all products. Sales will break through 600,000 in 2025 and reach 80-1 million in 2030.
Since May this year, in response to the increasingly complex international political and economic environment, our country has been accelerating the construction of a new development pattern with domestic circulation as the main body and domestic and international double circulation mutually promoting. The new situation calls for new actions. Facing the new challenges from the opening year of the "14th Five-Year Plan" and the new requirements put forward by the "new development pattern", it bears huge pressure to lead the transformation and upgrading of the automobile industry. How to deepen the reform in the great change of our country’s new energy automobile industry will test the wisdom of the industry.
"The Fifth Plenary Session of the 19th Central Committee pointed out the direction for a strong Chinese automobile industry, and drew a blueprint: to guide China’s automobile industry to develop in the direction of’high-quality development, high-quality consumption upgrading, high-tech self-reliance and self-reliance, national autonomous brands becoming stronger, better and bigger, and the automobile industry is a strong country ‘. Xu Liuping said that China FAW earnestly studied and fully implemented the important speech of the Supreme Leader’s General Secretary’s inspection of China FAW and the spirit of the Fifth Plenary Session of the 19th Central Committee, fully realized high-quality development, and made every effort to move towards a world-class enterprise.
The development of E-HS9 is not only the extension of the Hongqi brand at the product level and the development of new markets, but also a significant improvement in brand power.
Wang Guoqiang, Standing Committee Member and Deputy General Manager of China FAW Party Committee
"As a Hongqi brand, our Hongqi E-HS9, which has been transformed and upgraded under the conditions of the new four modernizations, has not only formed the high-end product matrix positioning of our Hongqi H9, but also become a new node of our Hongqi branding. Anchor our new market positioning, help and enhance the Hongqi brand," said Wang Guoqiang, member of the Standing Committee of the FAW Party Committee of China and deputy general manager.
The most significant thing is that while pulling Chinese brand new energy vehicles to a new height, it also provides a new path for the exploration of the global new energy vehicle industry. It is worth mentioning that after the Hongqi E-HS9 debuted on July 28 and opened blind orders, the market response was extremely hot. So far, the car has received 1,427 orders, including 650 orders from overseas.
Regarding the much-anticipated "Red Flag Speed", Xu Liuping said in an interview: "Red Flag Speed" is fundamentally the greatest respect and service to consumers, and the never-ending pursuit of technological innovation and product innovation. Simple words tell the true meaning of the rise. This will also be a useful reference for Chinese brand cars to build world-class cars.
The northern country looks south, and the industry is prosperous. The red flag brand, building a dream of Boao, and then setting up the tide, with a new "flag trace", lifting up a new dream of the country and the hope of the nation.
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