The positioning of Changan Ford Mondeo Sport is very unique. It can be regarded as a sports hatchback version of Mondeo or a hybrid version of Ford EVOS. Obviously, Ford chose the former, and the purpose of regaining the "Mondeo" in the past must be to rely on the influence of the old model in the Chinese market to attack the mainstream camp of the current hot new energy vehicle market. So can it do it? This issue of "Quality Car Selection" will reveal the answer for you.
First, basic information and product highlights
The above manufacturer’s guide price only represents the price on July 11, 2024. If there is any change, please refer to the official website.
The 2024 Changan Ford Mondeo Sport Edition was officially launched on June 7, 2024. The new car was launched in two models, both of which were equipped with an EcoBoost E hybrid system composed of a 2.0T turbocharged engine and a single front motor.
The 1.1-meter-long "hairtail screen" in the interior of Changan Ford Mondeo Sports Edition is definitely the visual focus, with a number of intelligent functions built in. Among them, the Ford FNV intelligent interconnection network architecture can realize OTA online non-inductive upgrades, coupled with free basic traffic, so as to realize frequent updates.
SYNC + 2.0 Zhixing Internet system has built-in Ford’s first virtual artificial intelligence assistant "Ford Blue Friends" VPA Zhixing partner, more than 70 kinds of semantic recognition, the recognition rate is as high as 98%, and there are facial recognition, gesture control and other intelligent interaction patterns.
The new car comes standard with the EcoBoost E hybrid system, which is composed of a 2.0T engine + a single motor in front. It matches the E-CVT gearbox, and the comprehensive maximum horsepower of the system is as high as 308Ps. At the same time, due to its hybrid system, the cost of the car is significantly reduced, the fuel consumption in the high-speed section is as low as 4.64L/100km, and the WLTC comprehensive cruising range can reach 915km. With both strong power and low fuel consumption, this is a surprise offered by the Mondeo Sport Edition. Coupled with the five-door hatchback shape, it is quite appropriate to call it a "household performance steel cannon".
Second, product competitiveness analysis
The above manufacturer’s guide price only represents the price on July 11, 2024. If there is any change, please refer to the official website.
This time, we selected the 2024 GAC Toyota Camry Duplex (hereinafter referred to as Camry Duplex), which is similar in price to the 2024 Changan Ford Mondeo Sport (hereinafter referred to as Mondeo Sport) and is a hybrid model, and compared it with the 2023 GAC Honda Accord New Energy (hereinafter referred to as Accord New Energy). From the price range, the starting price of the Mondeo Sport is between the Accord New Energy and the Camry Duplex, while the top price is much lower than the other two models. Among the three models, the Camry has the largest price range, with a total of 8 models available. In comparison, Accord New Energy and Mondeo Sport offer four and two models respectively, with limited options.
In terms of design, none of the three models adopts the simple style that is popular in today’s new energy vehicles. They still have the traditional design of fuel vehicles, which has the advantage of being more acceptable to consumers. At the same time, the three models also have typical family-style design features, which are highly recognizable. In terms of power system, the Mondeo Sport and Camry dual-engine are equipped with a gasoline-electric hybrid system, and the latter’s fuel engine provides 2.0L and 2.5L displacement. The Accord new energy is equipped with a plug-in hybrid system, but it only supports slow charging, and the battery capacity is not large, and the pure battery life is limited, so the advantage is not obvious.
Specific to the vehicle configuration level, it is not difficult to see from the comparison of the configuration table that the Mondeo Sport Edition has a number of configurations exclusively, covering practicality, comfort and intelligence, and the overall performance is undoubtedly better. In addition, for such mid-range models, a good sound is essential. Although the number of speakers in the Mondeo Sport Edition only slightly exceeds the other two models, it has Bang & Olufsen professional tuning equipment and high fidelity speakers of the brand, ensuring that the hearing effect can reach the level of luxury cars.
III. Product quality and service trend analysis
As a sports version of the Mondeo, will the 2024 Changan Ford Mondeo Sports have any hidden dangers of quality problems? In this regard, we will start with the failure problems of Changan Ford EVOS models in the past year, and initially predict the development trend of new car quality problems in the future through the comparison of failure problems.
After screening the complaint data of Changan Ford EVOS models for nearly a year, it can be found that the main fault problem is "battery failure". Further analysis shows that Changan Ford Mondeo Sport has replaced the 2.0T oil-electric hybrid system and upgraded the electrical system, so it can be considered that the new car does not have the above problems for the time being. But the actual situation will not be determined until it is put into use for a period of time.
With the continuous development of the automobile market in our country, the level of brand pre-sales/after-sales services and the quality of the purchase experience have gradually become important factors affecting consumers’ final purchase. Therefore, based on the big data of the car quality network, we will provide consumers with a more objective reference for purchasing models by analyzing the common service problems of brands or car series in the past year.
From the point of view of service complaints, "system upgrade problem" has become a relatively common service problem for car owners to complain about. Through further analysis, it can be seen that most of these service problems come from Mondeo and Ruiji models.
In terms of measuring the word-of-mouth of after-sales services for new cars, we will analyze the response of enterprises to complaints from owners, and objectively anticipate the word-of-mouth of after-sales services for new cars in the future. According to the data of Car Quality Network, the response rate of Changan Ford brand complaints in the past year was 100%, which shows that manufacturers attach great importance to the demands of car owners.
Four, after-sales services policy and network distribution
In terms of after-sales services policy, the purchase of 2024 Changan Ford Mondeo Sport Edition can enjoy three years or 100,000 kilometers of vehicle quality assurance (please consult your local dealer for details).
After purchasing a vehicle, it is necessary to involve the daily maintenance of the vehicle. At this time, the number and distribution of brand dealer stores are very important, and it will even have a certain impact on whether consumers buy the brand model. According to the statistics of Car Quality Network, Changan Ford brand currently has 443 dealer stores in China, covering 31 provinces, municipalities and autonomous regions, of which Jiangsu, Shandong and Guangdong provinces have a relatively large number of dealers.
Summarize:
Changan Ford borrowed the name of "Mondeo" and used it on Ford EVOS, and replaced the more powerful 2.0T hybrid system to create a "home performance steel cannon" called Mondeo Sports Edition. It is more practical than Mondeo and more powerful than EVOS. It combines the advantages of both, and even in the face of domestic consumers with discerning tastes, it has enough confidence. However, with the leap in the product power of self-owned brand new energy vehicles, if you want to break into the mainstream camp, appropriate end point discounts are essential.