Special feature of 1905 film network Directed, producer and starring, the film will be released nationwide this Friday (December 1st). Previously, this film won the "Most Expected Feature Film Award" at the 36th China Golden Rooster Award Domestic New Film Exhibition, which attracted much attention and expectation from the audience.
The film tells the story that the explosive articles created by Chen Miao (Zhou Dongyu), the editor-in-chief of the media, rushed to the hot search, but caused the female student of the party "bully" to jump off the building. However, a sexual assault case that was accidentally involved in the follow-up made Chen Miao’s partner He Yan (Song Yang) and investor Peng Yue (Justin) involved in it one after another. Public opinion has turned many times, what kind of interest chain is hidden behind the incident, and a public opinion war for the weak has started.
Movies have greater social significance for the current media environment, because the media environment we are in is becoming more and more one-sided, and the fragmented truth replaces the complete truth. At the same time, everyone can speak, seemingly speaking every word independently, but it may also be inadvertently used as a gun.
Public opinion is reversed, and watching movies is like watching reality.
What is "public opinion reversal"? After the release of a news event, network public opinion broke out, new information emerged one after another, the wind direction of public opinion changed constantly, the personnel of the parties reversed, and so on. In the end, this news event disappeared in this post-truth era, making people unable to remember or remember the original appearance of the event.
Xin Yukun, the director, caught this frequent network phenomenon and showed the logical chain behind it to the audience. The film Hot Search tells a story of constant inversion with dramatic effect, and the inversion here is not in the sense of genre, but in the sense of public opinion topic.
The story revolves around Chen Miao (Zhou Dongyu), the editor-in-chief of the media. She is well versed in the traffic code in the Internet era. In order to gain fans and attract investment, she planned many explosive articles and concocted a topic of bullying on campus for girls, which caused the public to have a cyber storm about "bully" Zhang Xiaosui (ornaments), but indirectly led to Zhang Xiaosui’s suicide by jumping off a building.
At this time, Chen Miao accidentally discovered the help information sent by a female student and involved a sexual assault case. The "public opinion reversal" war behind the hot search began, and a group of self-media people relied on the power of words to confront the capital power.
As the beginning of the film, it has already pulled out a very complicated social reality, but the whole truth has to be reversed several times. From the fierce confrontation between characters, it seems that we can see the crisscross of "swords and shadows". In the confrontation of each word, there is no absolute truth, only rumors and truth are constantly intertwined, bringing waves of confrontation.
The best thing about Hot Search is that it deeply dissects the "public opinion reversal" that has become the norm in recent years, and puts the whole process of making hot search on the table to tell everyone why it is sometimes so difficult for victims to speak out.
The law of communication is used and the battlefield of public opinion is formed.
Seeing this film, many viewers will definitely think of the previous and recent Hong Kong drama "The News Queen" and other film and television works. In fact, they all have a common feature that they are concerned about media ethics. The difference of Hot Search is that it not only pays attention to cyber violence, but also pays attention to journalistic professional ethics. It tells a complete, vivid and intuitive story about how the media, especially the online media, affect the generation of public opinion and public opinion.
In the film, a large number of tactics implemented by Chen Miao in the field of public opinion use the propagation laws such as "agenda setting and silence spiral". Combined with the plot and context of the film, it can make the audience understand — — What rules have shaped the public opinion environment in our lives?
For example, Zhou Dongyu plays Chen Miao in the film. She mentioned a very important keyword called "agenda setting", which means that the media greatly enhanced the importance of a news event in the audience’s mind by reporting it intensively or continuously. Today, our media structure is also changing, and more and more reports on current hot spots have emerged from the media, which has improved the timeliness and diversity of news.
On the other hand, the "gatekeeper" mechanism of news has also been weakened to some extent. "Reporting" focuses on showing facts, while "commenting" focuses on showing opinions and leading public opinion. The journalism involved by non-professional organizations and non-professional journalists is gradually deviating from those basic journalistic ethics and professional ethics. It has become an indisputable fact that news rationality and responsibility are sidelined and news perspective is skewed in the new media situation.
In addition, there is the law of "silence spiral" that is often mentioned in the film. In general, "silence spiral" refers to the fact that one party’s silence makes the other party more and more powerful, which leads people to dare to be angry even if they are obviously unfair. Just as the "victim" Zhang Xiaosui’s mother kept her mouth shut about the truth about her daughter’s victimization because of her outdated concept, other victims were also silent at the beginning, and the powerful abusers also used the water army to bring rhythm online, making the victims at the bottom speechless.
However, with the continuous fermentation of public opinion, "anti-spiral silence" has also emerged. It is easier to be noticed that people who hold opinions contrary to public opinion, but their comments will make the people who hold public opinion defect. When a victim is willing to stand up and speak out, more and more people will stand up and speak out, which will condense into the power of public opinion storm. This is also the touching place of this film. Women help women, try their best to save each other and save themselves, and defend the truth and conscience of the world.
Guo Chaoren, the former president of Xinhua News Agency, once encouraged reporters in four words: "There are thousands of properties in the pen, there are disloyalty and treachery in the pen, there are rights and wrongs in the pen, and there are lives in the pen." These four sentences are still four proverbs in today’s media environment!
In today’s internet age, behind every hot search is a struggle for people’s attention, for attention, and for emotion and recognition. Unconsciously, ordinary people have become the targets of being used. The film Hot Search not only reveals the truth in the current new media environment, but also brings us some warnings: online public opinion can destroy a person, but fortunately, brave and sincere voice can also save the next person.