Metro Meicheng mooncakes can be returned and refunded.
Recently, a mooncake has sparked extensive discussion on the Internet, especially involving the promotion of a well-known live streaming host. It is reported that the price of this Meicheng mooncake has soared from 59 yuan for 3 boxes to nearly double after the promotion of live streaming host. Live streaming hosts emphasize that it is made with high-end ingredients such as Hong Kong black truffles, trying to justify the high price. However, as consumers increasingly question the high price, many people choose to return it. Meicheng mooncake has been tough, refusing return requests and advising disgruntled consumers to complain to market regulators.
The netizens reacted strongly to this, pointing out that as a producer and seller, Meicheng’s response to mooncakes is puzzling, and they also question the quality and actual value of its products. Especially when some people find that the price of 59 yuan, excluding packaging and other costs, the cost of actually using the mooncake itself may be negligible, causing people to use calculators to estimate for themselves.
Despite the controversy, the live streaming host’s loyal fan base still shows strong purchasing power, ignoring the past history of live streaming host promoting problematic products, and resolutely bought up to 50 million worth of Maicheng mooncakes. At present, the live streaming host has closed the comment area and will no longer publicly respond to the matter, leaving the fan base may face disappointment.
Some attentive netizens pointed out that Mei Cheng mooncakes have been sold for three consecutive years, but the previous two years did not specifically promote their Hong Kong background. Whether this year’s change is related to the new spokesperson has aroused speculation. This phenomenon is also reminiscent of the marketing strategy of separating the place of registration from the actual place of production, which has triggered a general discussion on the authenticity of the "import" label.