When it comes to the "golden signboard" of the light truck industry, Jiangling was once in the limelight in the light truck industry.
Since the first Jiangling Kaiyun was launched in 2004, many users can think of Jiangling Kaiyun when they say "durable, fuel-efficient and safe", which is the charm brought by the brand. On February 10, 2023, the "golden sign in the light truck industry" Kaiyun + the launch conference of the new generation of light trucks was held at Nanchang Jiangling Toyama Smart Factory.
In 2023, with the gradual recovery of the economy, a series of policies to promote consumption and expand domestic demand will stimulate the demand of the light truck market, and the new blue card light card regulations will also help the light truck industry to develop in the direction of compliance, intelligence and new energy. Standing at a new starting point, what is the brand connotation of Jiangling’s new generation of Kaiyun +? What are the highlights of the new generation of Kaiyun + in different market segments? Please see Fangde.com’s report.
The first model developed by "Qingyun Architecture" has deep insight into user requests
2023 is a year of great change in the light truck market. Under the background of the gradual weakening of the impact of the epidemic and the recovery of the economy, regulations are becoming more and more stringent. With the development of smart logistics and smart cities, the light truck industry is developing towards intelligence, networking, sharing, and electrification. The needs of the client base in the light truck market are gradually changing.
The competition for products in the light truck market has intensified, and the implementation of the new blue brand regulations has led to new changes in urban logistics and customer demand, which in turn has promoted a tremendous change in the product structure of light trucks. This not only puts forward higher requirements for the R & D and manufacturing of light truck manufacturers, but also promotes the transformation and upgrading of the industry. In the future, it will be key for light trucks to have both compliance and superior user experience. As Jin Wenhui, first executive vice president of Jiangling Automobile joint stock company, said, "In this new era of change, Jiangling Automobile spent 1 billion to build Qingyun technology architecture, the underlying technology architecture for future logistics and ecology, which can cover oil cars, trams, hybrid and other models, making our products smarter, more energy-efficient, and at the same time have the advantages of lightweight, high growth and modularity. Jiangling Kaiyun + is the first model developed by Jiangling according to Qingyun architecture."
At the scene, Liu Rangpo, vice president of Jiangling Automobile joint stock company and general manager of Jiangling Automobile Sales Co., Ltd. announced the price and supporting preferential policies of Kaiyun +, Kaiyun + furniture version, priced at 96800; Kaiyun + engineering version, priced at 97800; Kaiyun + express express version, priced at 101800; Kaiyun + supermarket version, priced at 102800; Kaiyun + fruit and vegetable version 104800; Kaiyun + mountain version, priced at 115600; Kaiyun + aquatic version, priced at 119800; Kaiyun + building materials version, priced at 122800; Kaiyun + refrigerated version, 131600. If you buy a car in the first month of listing, you will enjoy a value-added gift package of 10,000 yuan: the engine and gearbox will enjoy lifelong quality assurance, a financial discount of 3482 yuan, and a cash subsidy of 3,000 yuan for vehicle upgrades (replacements).
The new generation of Kaiyun relies on strong power output, reliable body configuration, comfortable driving experience, and rich intelligent configuration. Through eight major upgrades and nine customized product configurations, it has launched a product portfolio to perfectly meet the needs of users in different scenarios, establishing a new leading benchmark in their respective scenarios.
Immersive scene experience brings scene segmentation to the extreme
The light truck industry has entered the era of scenarios. The usage scenarios of users in different market segments are used as the benchmark for light truck product design, and the vehicle parameters, configuration, and performance are accurately improved and matched for users in different scenarios. Ultimately, it will meet the needs of users and maximize customer value. It will become the focus of competition among light truck companies. At this time, the listing of Jiangling Kaiyun + can be said to be at the right time. This time, the listing of Jiangling Kaiyun + is the "accumulation" of Jiangling after three years of precipitation and polishing. This conference chose to build a real use scenario in Jiangling Toyama Smart Factory to bring you an immersive experience. With nine sub-scenarios, it is convenient for users to understand Jiangling Kaiyun + more intuitively, which also reflects Jiangling’s in-depth insight into the new regulations and user requests.
For users with different needs in different industries, Jiangling Kaiyun + has created immersive experience scenarios for the nine versions of engineering version, building materials version, express delivery version, refrigerated version, supermarket version, aquatic version, furniture version, mountain version, and fruit and vegetable version. For the special use scenarios of mountain users who run more slopes and long bends, Jiangling Kaiyun + mountain version is equipped with a Fast 8-gear box, which has stronger climbing ability; widened leather sheet and brake water spray ensure stronger braking force of the vehicle. Match the industry’s widest 900mm frame, 1680mm rear wheel pitch, and more stable cornering. For building materials transportation users, Jiangling Kaiyun + provides a 3-meter-6 wheelbase model with a more stable center of gravity and a higher-load frame, which is convenient for users to rest when loading and unloading.
For aquatic transportation users, Jiangling Kaiyun + has reserved oxygen production, oxygen transmission pipelines, drainage tanks, and drainage holes in terms of preservation. In terms of corrosion prevention, Jiangling Kaiyun + provides anti-corrosion compartments with composite materials, aluminum alloy wheels, and composite materials, which are fully anti-corrosive and can ensure that the compartments are more durable.
For supermarket distribution users, Jiangling Kaiyun + takes into account the pain points of high labor intensity and low efficiency in loading and unloading goods. It is equipped with a hydraulic hoarding on the car, and at the same time, the edge plate of the cargo box is reinforced and protected to ensure that the cargo compartment is more durable. The braking scheme of the front disc and the rear drum makes the vehicle drive more smoothly in the urban area and ensures that the goods are intact. 360 panoramic images allow users to calmly cope with crowded road conditions. The intelligent fuel-saving switch of the APP makes the vehicle’s power more suitable for the use scene and more economical. In response to the use scenario of refrigeration, Jiangling Kaiyun + provides a 113 horsepower Tengbao 3.0 engine, which is powerful, 150 amps high-power generator, worry-free electricity consumption, integrated installation of dual compressor brackets, one-button cooling function in the cab, making the car more convenient, exclusive shroud, lower fuel consumption in operation. In today’s unstoppable new energy trend, Jiangling light trucks are also at the forefront of the industry in terms of new energy. On-site Founder saw the debut of Jiangling’s new generation of pure electric light trucks, E-Luda. This pure electric light truck will officially meet with you in the second half of 2023 or will be exhibited at the auto show.
Lucky + or Lucky "Home"
Jiangling Kaiyun + lives up to its name of "Kaiyun +" with its unique brand genes that have been deeply cultivated in the industry for many years and the accumulation of many years of manufacturing experience. This "+" of Jiangling Kaiyun + represents addition and upgrade. Eight major upgrades in appearance, comfort, quality, energy saving, power, load bearing, safety and intelligence. Jiangling Kaiyun + matches a new cab with the blessing of Qingyun architecture, and the chassis is fully upgraded and evolved. The whole vehicle has lower fuel consumption, stronger load bearing, better power adaptation, safer vehicles, smarter and more comfortable driving experience, more reliable quality and more efficient use.
In order to further reduce the user’s cost of use, Jiangling Kaiyun + also strives for excellence in terms of economy, carefully crafted streamlined new appearance, wind resistance coefficient as low as 0.45, comparable to light passenger models. After actual road tests, Jiangling Kaiyun + models have a comprehensive fuel consumption of 10 liters per 100 kilometers, which is lower than the industry level of 1 liter, and 100,000 kilometers can save 10,000 yuan in fuel costs. The load capacity of Jiangling Kaiyun + has also been significantly improved. The whole frame is designed with a straight beam, which has good dimensional stability and high precision, which improves the stability of driving. At the same time, the width of the frame can reach 900mm, making it the widest blue brand light truck frame. The industry first uses super steel material with a bearing capacity enhancement of 83%, which is the best in the industry. All models come standard with a 4-meter-2 length container, providing maximum container capacity.
The new Kaiyun + also provides users with a rich product portfolio, powered by three engines: Tengbao JX4D30 163 horsepower, Tengbao JX4D25 152 horsepower, and Tengbao JX493 129 horsepower. The models include narrow-body models that flexibly shuttle through the streets and alleys, mid-body models that meet the needs of three-person rides, and wide-body models with their own sleeper that can rest at any time. From logistics, cargo, to dedicated and modified, from 129 to 163 horsepower, from 5-gear boxes, 6-gear boxes to 8-gear boxes, Jiangling Kaiyun + can be said to have achieved full-category and full-horsepower coverage, fully meeting the diverse needs of customers in different market segments. In terms of efficient operation, Jiangling Kaiyun + provides OTA remote upgrades, intelligent early warning, vehicle physical examination, smart maintenance, driving behavior analysis, smart fleet, night service, fault alarm and other eight service modules, and launches Jiangling light truck OurHours operation system. In addition to being a bonus in all aspects, "Give all Jiangling Kaiyun users a home" is the deep meaning and vision of Jiangling Kaiyun +.
The new regulations are released, and the blue card light card market is facing a new reshuffle, which is both a challenge and an opportunity for Jiangling. Especially in today’s logistics and transportation environment, users’ needs for fuel conservation, efficiency, safety and comfort are becoming more and more urgent. A reliable light truck product is not only a close partner of card friends on the wind and rain road, but also a guarantee for family life. Jiangling’s new generation of Kaiyun + is not only strong in power, wide in vision, comfortable in driving, safe and reliable, and more in line with the car needs of card friends in the new era. For users, a car should not just be a means of making money, but also a responsibility, a hope, and their loyal partner, a "home" to shelter from the wind and rain.
Yang Chaogang, General Manager of Light Truck Division of Jiangling Automobile Sales Co., Ltd., on behalf of the majority of users, shares the deep fate between car owners and Kaiyun. All along, Jiangling has been well aware that customers are the most important resource of an enterprise and the foundation of its survival and development. It has continuously practiced the management concept of "customer-centered" and insisted on providing customers with the best products and services. The listing of Kaiyun + reflects Jiangling’s values of achieving customers. People-oriented, creating greater value for customers, is a strong driving force for Jiangling to achieve development.
"Those who win the user win the world", whether it is a golden sign or a new dark horse, if you want to strive for the top in this industry reshuffle and competitive environment, you must first deeply understand the real needs of consumers.
The new generation of Jiangling Kaiyun + has truly solved user pain points, created value for users, aimed at customization of user requests, and achieved the ultimate scene-based solutions for market segments. (Text/rider number, Fang Dewang)