On September 12, 2024, FAW Toyota held the "30th Anniversary, Because of You and the New and New HARRIER Dual Car Launch" event at Changchun Fengyue Branch. This is not only a review of the glorious history of the 30th anniversary of the release of the RAV4, but also a comprehensive display of FAW Toyota’s excellent manufacturing technology and factory quality. This event marks FAW Toyota’s strength in the SUV market has been upgraded again.
Renewal and upgrade, heavy official drop
FAW Toyota’s two heavyweight SUVs – the new RAV4 Rongfang and the new HARRIER Lingfang are officially launched. Among them, the new RAV4 Rongfang has dropped by 8,000 yuan, the entry-level urban version is priced at 169,800 yuan, and the main sales fashion PLUS version is priced at 199,800 yuan. In addition, users who buy cars in September can also enjoy a limited-time comprehensive discount of up to 32,000 yuan, which further enhances the cost performance of the RAV4 Rongfang.
Another high-profile new HARRIER Ling Fang has also been officially reduced to a high 28,000 yuan, with a price range of 191,800 yuan to 275,800 yuan. The new luxury two-wheel drive version is only 201,800 yuan, which shows FAW Toyota’s great market sincerity and gives consumers more choices.
30th Anniversary Glory RAV4 arrives with a new look
This year marks the 30th anniversary of RAV4. As the pioneer of urban SUVs, RAV4 continues to innovate and lead the industry trend. This new upgrade is not only a tribute to the 30th anniversary of the brand, but also a sincere feedback to the majority of users.
The new RAV4 Rongfang has been fully upgraded in terms of exterior design, interior texture and intelligent configuration. The new spar green car color is added to provide users with more personalized choices. Especially the Style PLUS version, not only through the adjustment of the front grille, side door and tail, it shows a stronger sense of fashion and movement. In terms of interior, the material upgrades of door panels, armrests, center console and seats have enhanced the sense of luxury and comfort in the car. The addition of electric tailgate function has brought convenience to shopping and camping users.
New HARRIER Lingfang "Toyota’s most beautiful SUV" hits a new high
The new HARRIER Lingfang is known as "Toyota’s most beautiful SUV", and this new upgrade has once again consolidated its leading position in the high-end SUV market. As a luxury SUV with both high value and high quality, Xinlingfang has won the favor of the majority of users with its high tranquility and comfort since its launch. This new model not only further upgrades the intelligent configuration, but also adds the automatic down-turn function of the external rearview mirror camera with memory function, and cooperates with the D-seat seat memory function to provide users with a more convenient and distinguished travel experience.
FAW Toyota SUV family, exploring new possibilities in life
The launch of the new RAV4 Rongfang and the new HARRIER Lingfang has further strengthened the overall strength of the FAW Toyota SUV family. Today, FAW Toyota has the most complete SUV model lineup in China, covering hardcore off-road, luxury large seven-seat SUVs, light luxury urban SUVs HARRIER Lingfang, all-round SUV RAV4 Rongfang, and Joy and Vibrant SUVs.
The FAW Toyota SUV family not only has a strong off-road gene, but also integrates advanced intelligent electric hybrid dual-engine technology, with high value retention rate and high reliability, providing users with a diverse lifestyle of "Yicheng Yiye", accompanying users to explore the infinite possibilities of life.
Write at the end:The 30th anniversary of the launch of the RAV4 is not only an important milestone in the urban SUV market, but also a witness to the development of the Toyota brand in the Chinese market. With the launch of the new RAV4 and the new HARRIER, FAW Toyota once again demonstrated its leading position and innovation ability in the SUV field, bringing more travel options and high-quality experiences to consumers.