[Those things in China] Many economic indicators exceeded expectations. Foreign media： China’s economic stabilization signal has increased.

　　China Daily Online, December 17th-At the end of the year, China’s economy once again handed over a beautiful "report card". According to data released by the National Bureau of Statistics on the 16th, China’s economic indicators such as industry and consumption rebounded sharply in November and were higher than expected. Foreign media believe that these data show that the signs of China’s economic stabilization are becoming more and more obvious.

Screenshot of Reuters website report

　　Reuters reported on the 16th that the National Bureau of Statistics of China announced on Monday that the added value of industrial enterprises above designated size actually increased by 6.2% year-on-year in November, much higher than the median forecast of Reuters analysts — — 5%； The total retail sales of social consumer goods increased by 8% year-on-year, which was also higher than the median forecast of 7.6% in Reuters. Both figures are the highest since June this year.

　　The report pointed out that these data showed that China’s economy showed signs of stabilization at the end of the year. In November, the growth rates of industry and consumption were better than expected, both hitting five-month highs, while investment remained stable.

　　In addition, China’s industrial added value data improved in November, echoing the improvement of factory activity and purchasing managers’ index released earlier, which shows that the measures taken by China government to support domestic demand have played a role in the context of export pressure. Komatsu Ltd, a Japanese construction machinery manufacturer, said that its equipment utilization time in China increased in November, the first time in eight months, in line with the rising purchasing managers’ index.

　　The report quoted analysts as saying that with the staged achievements in Sino-US trade negotiations and the continuous implementation of China’s domestic policy of steady growth, the positive trend of China’s economy will continue. Cassie Wang, a senior economist at ANZ, believes that China policymakers may rely on various tools to maintain economic growth next year, rather than relying on a single policy choice.

Screenshot of Wall Street Journal website report

　　The Wall Street Journal reported that in November, the added value of industrial enterprises above designated size in China increased by 6.2% year-on-year, which was not only higher than the 4.7% year-on-year growth in October, but also easily exceeded the estimated value given by 15 economists surveyed by The Wall Street Journal — — 5%。

　　According to the report, a series of supportive policies introduced by China government boosted domestic economic activities in November, and promoted industrial production and consumer spending.

　　Bloomberg reported that according to the data of the National Bureau of Statistics of China, the unemployment rate in China was 5.1% in November, which was the same as that in October. The level of new employment in China this year is expected to reach more than 13 million, far higher than the previous target of 11 million.

Screenshot of Bloomberg website report

　　The report also pointed out that the latest economic data prompted some economists to raise their expectations for China’s economic growth next year. After the data was released on 16th, economists from UBS Group AG and Oxford Economics raised their forecast of China’s economic growth rate to 6% in 2020 from the previous 5.7%.

　　Agence France-Presse said on the 16th that during the "double 11" shopping festival, e-commerce in China once again set an online sales record, which showed the strong consumption power of Chinese. The report quoted Fu Linghui, spokesman of the National Bureau of Statistics, as saying that in the face of rising domestic and international risk challenges, China’s economic operation showed positive changes in November, with major economic indicators better than expected, and it is expected that the expected growth target for the whole year will be successfully achieved.

At the sacrifice of the anti-drug hero, the daughter made a wish that ＂the world is drug-free＂

　　May 10th.

　　It’s Cai Xiaodong’s 39th birthday,

　　It was also his first birthday after his death.

　　Recently,

　　Cai Xiaodong’s wife and daughter.

　　Came to the border where he died to celebrate his birthday.

　　This is a 9-year-old girl and her mother

　　A journey that I miss day and night.

　　Mother and daughter specially made a birthday cake.

　　It is painted with

　　Pictures taken from Cai Xiaodong’s photos before his death:

　　A dashing policeman in a blue uniform

　　And a stone tablet that says "Initial Mission".

　　May the world be drug-free,

　　The words on the cake are very eye-catching.

　　This is my daughter’s greatest wish.

　　In the memory of my 9-year-old daughter,

　　Dad’s birthday has never been at home,

　　Every year,

　　The family is looking forward to his coming home.

　　But even if cakes and meals are ready,

　　Cai Xiaodong is always.

　　I stood up because of various temporary tasks.

　　Cai Xiaodong’s work photos when he seized drugs before his death.

　　One day,

　　Daughter is puzzled and asked:

　　"Dad, do you particularly hate birthdays?"

　　"how can I,

　　Dad dreams of spending his birthday with you,

　　But I really can’t go back. "

　　The day I answered my daughter’s question,

　　Cai Xiaodong once sighed.

　　"dad,

　　I’ll cut the cake for you,

　　This is also the first time I cut a cake for you. "

　　Where dad died,

　　The daughter picked up the cake knife,

　　Carefully cut it on the cake,

　　That year came to mind.

　　The scene of dad celebrating her birthday,

　　He just cut the cake with her little hand.

　　Cai Xiaodong celebrated his daughter’s birthday.

　　Cai Xiaodong

　　(May 1983-December 4, 2021)

　　Before his death, he was in Yunnan Entry-Exit Frontier Inspection Station.

　　Vice captain of law enforcement investigation team of Xishuangbanna border management detachment.

　　On December 4, 2021,

　　In the process of arresting drug dealers in Cai Xiaodong,

　　Fight to the death with a gun dealer and get seriously injured,

　　After being rescued, he died heroically.

　　The 38-year-old anti-drug hero in Yunnan announced that he had participated in anti-drug 358 times before his death.

　　After Cai Xiaodong’s sacrifice,

　　The People’s Government of Yunnan Province rated Comrade Cai Xiaodong as a martyr,

　　Posthumously awarded "Excellent Communist party member of Yunnan Province"

　　"Yunling model" and other titles,

　　Yunnan Provincial Committee of the Communist Youth League and Yunnan Youth Federation

　　Posthumously awarded the "Yunnan Youth May 4th Medal".

　　"Happy birthday, Dad,

　　Don’t worry,

　　I will take good care of my mother, brother, grandfather and grandmother.

　　Dad, I miss you … "

　　Daughter fell on the ground,

　　Write a letter to dad seriously.

　　Martyrs are eternal, and their spirit will last forever.

　　"Yes, there is no poison in the world!"

　　Comprehensive from: Zhongxin Video, Xinhua News Agency

Source: China News Agency

Wang Jianlin sells wanda plaza？ Company response： It is a part of light asset strategy.

After selling 13 cultural tourism projects and 77 hotel properties, today, Wang Jianlin once again made headlines. The reason is still "selling and selling". Only this time, Wang Jianlin sold his "core asset", named "wanda plaza" after Wanda Group.

In the face of public questions, Wanda Company responded that this is part of the strategy of light assets.

Wang Jianlin @ vision china

Wang Jianlin sold wanda plaza, and one of them was only open for half a month.

According to national business daily’s report on July 25th, CITIC Trust holds 100% equity of four commercial plazas, namely, Liunan wanda plaza, Zaozhuang wanda plaza, Yancheng wanda plaza and Jiaozuo Wanda Plaza, through four trust schemes, namely, Liunan wanda plaza Equity Investment Trust, Zaozhuang wanda plaza Equity Investment Trust, Yancheng wanda plaza Equity Investment Trust and Jiaozuo wanda plaza Equity Investment Trust.

The other Minsheng Trust holds wanda plaza in Beihai, wanda plaza in Fuzhou, wanda plaza in Jiujiang, wanda plaza in Ya ‘an and wanda plaza in Liaoyang.

Finally, the wanda plaza of Nanchang West Lake was changed on July 5, 2017. In other words, only half a month after its opening, the holders of Nanchang West Lake Wanda have changed. It is worth mentioning that the registered capital of the acquired Pearl River Life Insurance Company is RMB 6.7 billion, and its shareholders include Guangdong Pearl River Investment Holdings, Guangdong New South Group, Guangdong Hanjian Investment and Guangzhou Financial Holding Group, among which Pearl River Investment, Hanjian Investment and New South are family businesses of Zhu Mengyi, chairman of Hesheng Chuangzhan. The total investment of Nanchang Wanda is as high as 3 billion yuan, and neither party has disclosed the price of this transaction.

Wanda also responded to this sale. According to Phoenix Finance, the relevant person in charge of Wanda said that the so-called sale of Nanchang West Lake wanda plaza by Wanda was purely a misunderstanding, which was part of wanda plaza’s light asset strategy, and Nanchang West Lake wanda plaza was the first batch of light asset projects.

Wanda Group told Tencent Finance,Nanchang West Lake wanda plaza belongs to Wanda’s direct investment project, that is to say, when the project was signed, it was determined that the property rights of the property belonged to Zhujiang Life Insurance, and now the property rights have been handed over to Zhujiang Life Insurance.

Wanda also said that wanda plaza’s light asset strategy was first put forward by Wang Jianlin in a speech at the Shenzhen Stock Exchange in April 2015: It is time for Wanda to make money by brand.The so-called light asset model is to use other people’s money to invest in wanda plaza, while Wanda exports brand management. Of the 205 wanda plaza that have been opened now, 31 are light asset projects.. In the semi-annual report of Wanda Group in 2017, it was also clearly announced that there were 14 newly opened projects in the first half of the year, 9 in wanda plaza with light assets, 26 in wanda plaza with new development in the first half of the year, and all in wanda plaza with light assets. In the future, most new development projects in wanda plaza are light assets projects.

National business daily believes that Wanda’s light asset model can be divided into two types: investment wanda plaza, that is, investors "take money to place orders", and Wanda is responsible for land search, construction, investment promotion and operation. In the cooperative wanda plaza model, investors pay money when they leave the land, and Wanda is responsible for design, construction, investment promotion and operation. The net rent is divided into 70% and 30%.

In addition to selling wanda plaza, Wang Jianlin also reduced the capital of the existing wanda plaza.

According to the article of WeChat WeChat official account "Real Estate K Line" on July 25th, from May 9th, 2017 to June 29th, 2017, in two months, Wanda Commercial reduced the registered capital of at least 20 wanda plaza Co., Ltd. to RMB 50 million.

Wanda Capital Reduction Statistics (Photo: WeChat WeChat official account "Real Estate K Line")

Generally speaking, there are many situations in which a company reduces its capital. One of them is that it is ordered by the relevant administrative authorities to reduce its registered capital, which means that it must reduce its capital after being audited by industry and commerce and taxation. Capital reduction can pay accumulated debts in one lump sum, and can be combined with additional dividends to make up for accumulated losses.

Of course, there are several other situations: capital surplus, that is, the company does not need the existing amount of registered capital for normal production and operation or reducing the scale of operation; The registered capital of the company is still not in place after the deadline; Company’s misrepresentation, falsehood, and registered capital flight’s inability to correct after being punished.

In June this year, the media disclosed that the China Banking Regulatory Commission required banks to investigate Wanda’s credit and debt financing risks. Some analysts pointed out that the first reason for wanda plaza’s substantial capital reduction is more likely.

At the same time, national business daily reporter also consulted a number of people in the industry, including lawyers and brokerage analysts, and got the answer that this should be understood as normal capital operation.

A lawyer who specializes in the company’s equity field pointed out, "The decline in registered capital means that many wanda plaza have recently reduced their capital. Combined with recent reports about Wanda’s substantial sale of assets, it is not surprising that many wanda plaza have reduced their registered capital. For Wanda, wanda plaza, which sells heavy assets, only has Wanda’s brand, which is in line with Wanda’s light asset strategy. "

Wanda City continues to increase capital.

While Wanda reduced its capital, the registered capital of a part of Wanda City increased substantially. "K-line of Real Estate" said that on July 10th, Wanda announced that it would sell 91% of the shares of 13 cultural tourism cities to Sunac at a price of 33.595 billion yuan (later increased by 14.3 billion yuan). In the following July 11th-19th, the registered capital of 6 Wanda Cities among the 13 Wanda Cities increased.

Wanda City Capital Increase Statistics (Photo: WeChat WeChat official account "Real Estate K Line")

This move is regarded as a capital action after Sunac acquired Wanda City, because capital increase can adjust the shareholder structure and shareholding ratio, and it also means an increase in liquidity. If Sunac needs to borrow from financial institutions after the acquisition, its loan amount will be expanded accordingly.

Talk about the differences, advantages and disadvantages of ETF, ETF linked fund and LOF.

ETF, ETF Linked Fund and LOF are all innovative fund products and good investment tools, which are worthy of our attention.

Here, I will first introduce the concepts of these three fund products in detail, and then talk about their differences, advantages and disadvantages. I’d better give some investment advice.

Author: Return Index Investment

Source: Snowball

ETF, the full name of which is Exchange Traded Fund, is a revolutionary and innovative investment product. Since it was born in North America in 1990s, it has developed rapidly around the world and has become the most popular fund product in the global capital market.

The following figure shows some common ETFs:

Simply put, ETF is an indexed investment tool, and it is convenient to buy and sell a basket of securities in the index tracked by ETF by buying and selling ETF, so ETF is essentially an index fund.

Moreover, investors can buy and sell ETFs at the latest market price in the stock exchange (secondary market) like buying and selling stocks, and they can also purchase or redeem ETF shares from fund companies (primary market). However, the redemption of ETFs must be in kind, not in cash.

The so-called physical redemption means that a basket of shares must be exchanged for ETF shares from the fund company when purchasing ETF, and a basket of shares must be exchanged for ETF shares from the fund company when redeeming.

There are three core features of ETF: index fund, trading fund and physical redemption. Specifically, we will talk about the following:

(1) Index funds

The index fund is different from other funds in that it tracks the underlying index, that is to say, the index fund tracks an index, which contains those constituent stocks, and the index fund invests in these stocks.

The emergence of index funds originated from the idea of indexed investment. In 1952, Markowitz put forward a diversified investment concept and advocated portfolio investment, which greatly promoted the prosperity of mutual funds in the United States at that time.

At that time, the fund was still managed by fund managers, and the strategy of active investment was adopted. However, the performance of mutual funds was not good, and time told investors that it was almost impossible to try to beat the market through active investment. With the effective market hypothesis deeply rooted in people’s hearts, people began to accept passive investment strategy and tried to find an investment product close to the index to get market income as much as possible. As a result, index futures, index participation shares, Toronto index participating units and other index products have emerged, and index funds also belong to the product of this concept.

ETF is essentially a special index fund, which has a series of characteristics of index funds.

Investing in ETF is equivalent to investing in the stock index tracked by ETF, expecting to obtain the same risk-return performance as the tracked stock index.

Of course, ETF also has a series of advantages of index funds, such as diversification of investment risks, passive investment, convenient investment and low fund management fee rate.

(2) Trading funds

ETF is listed and traded on the stock exchange. During the trading hours, it can be bought and sold freely at the market price like stocks, which ensures the high liquidity of ETF.

Unlike ordinary index funds, which publish their net value once every trading day, ETFs publish their fund share reference net value (IOPV) every 15 seconds during trading hours. IOPV can be regarded as the real-time approximate net value of ETFs, which is convenient for investors to effectively judge whether the latest market transaction price of ETFs deviates from its intrinsic value.

When the market transaction price of ETF deviates from its IOPV to a certain extent, arbitrage opportunities will arise. The greater the deviation, the greater the arbitrage space, which will attract more funds to arbitrage and bring the market transaction price of ETF back to IOPV.

From the actual situation of A stock market, the difference between the market price of general ETF and IOPV is very small, basically within 0.2%.

(3) physical redemption

For ordinary index funds, when investors purchase from the fund company, they purchase from the fund company in cash. After receiving the cash from investors, the fund company will buy a basket of index stocks in the secondary market and register new fund shares for investors. The situation is similar at the time of redemption. The fund company needs to sell a basket of index stocks in the secondary market and then pay the cash to investors.

The way of cash redemption will lead to a larger error between the performance of index funds and the tracked index, and the greater the market fluctuation, the greater the error. In addition, the process of buying and selling stocks will also increase additional handling fees.

For ETF, when investors purchase ETF shares from fund companies, they must use a basket of stocks corresponding to ETF to exchange ETF shares with fund companies instead of cash. Correspondingly, when investors redeem ETF shares from fund companies, they get a basket of stocks instead of cash.

In other words, the redemption of ETF is a barter transaction, while the redemption of ordinary index funds is a currency-based transaction.

The physical redemption mechanism is a major feature of ETF, which makes the fund company save the link of buying stocks in cash and selling stocks in response to redemption, which greatly reduces the error of ETF in tracking the return performance of the target index, and also reduces the transaction cost loss of fund assets in the process of buying and selling.

General index funds can generally track the return performance of the target index to 95%, while ETF pursues 100% consistency with the return performance of the target index.

ETF Linked Fund, in layman’s terms, is a fund of funds, because it invests in ETFs. For example, Bosera SSE 50ETF Linked Fund is a fund that invests most of its assets in Bosera SSE 50ETF (at least 90% of the total assets).

ETF linked funds belong to OTC funds, that is, they indirectly invest in ETFs on the market through OTC channels.

LOF, whose Chinese name is listed open-end fund, is a kind of open-end fund, but it is a little different from open-end fund. The difference is that LOF can be traded on the exchange and can be purchased and redeemed off-site. It is an open-end fund that organically links the OTC market and the OTC market through the transfer custody mechanism.

LOF has both active management and passive tracking of stock indexes. The main difference between index LOF and ETF is that LOF is not a physical redemption, but a cash redemption.

ETF-linked funds can only be purchased and redeemed in the primary market, and support fixed investment (ETF does not support fixed investment, but fixed investment is only an investment strategy that can be implemented manually). The purchase channel of ETF-linked funds is securities companies, while the purchase channels of ETF-linked funds are third-party sales channels, banks and fund companies.

Similarities: both are dual trading mechanisms, which can be traded in the secondary market and redeemed outside the market.

Difference:

(1) The redemption mechanism is different.

ETF uses a basket of stocks to purchase and redeem, which belongs to barter, while LOF uses cash to complete the redemption operation.

(2) the transaction efficiency is different

ETFs can realize T+0 trading, that is, ETFs purchased on the same day can be sold on the secondary market on the same day, and ETFs bought on the secondary market can be redeemed on the primary market on the same day. The LOF bought on the same day can usually be redeemed on T+1 day and sold on T+2 day, and the transaction speed and the efficiency of capital use will be greatly reduced.

(3) The participation threshold is different

The minimum requirement for ETF to have a share in the application for redemption is generally 300,000 shares, while the LOF threshold is low, and investors are mostly retail investors.

If you want to invest in ETF, ETF-linked fund and LOF index funds, I can also give you some suggestions on investment:

Commonly used valuation indicators are: PE (P/E ratio), PB (P/B ratio), PS (P/E ratio), PEG (P/E ratio relative to profit growth ratio) and NAV (net asset value).

In addition, there are two considerations about the use of valuation data:

First, the historical valuation of an index has reference value only after it has experienced at least two bull and bear markets;

Second, investing in different industries requires different valuation indicators, and it is necessary to analyze specific issues.

PE quantile = current valuation ranking/total historical valuation, which represents the historical ranking of the valuation of securities such as indexes or stocks at the current time.

The following figure shows the ranking of the indexes after ranking according to the PE quantile from large to small today, in which the low-carbon PE quantile in the mainland is 97.9%, indicating that the valuation level at that time is higher than the historical level of 97.9%.

Generally speaking, it can be said that the PE quantile is more than 70%, which is called high valuation, and the PE quantile is less than 30%, which is called low valuation, and the PE quantile is between 30% and 70%, which is called moderate valuation. When we buy a fund, we have to buy undervalued and sell overvalued, so that we can make a profit.

General indicators include turnover rate, on-site turnover, etc. In addition, ETF with market makers has higher liquidity, because the large amount of buying and selling orders hanged by market makers can meet the trading needs of investors in time.

One is the deviation of the price of the fund in the secondary market from the net value of the fund. If the transaction price in the secondary market is lower than the net value of the fund, it is called a discount, and if it is higher, it is called a premium.

Generally speaking, buy at a discount and sell at a premium.

In addition, the discount rate is an important indicator to judge the performance of the fund market. The higher the absolute value of the discount rate, the weaker the liquidity of the ETF is implied.

Tracking error refers to the difference between the return rate of index fund and the return rate of the underlying index. The investment goal of ETF is to closely track the underlying index, so the tracking error is also an important factor to measure the quality of an ETF.

Generally speaking, the management rate of ETF is 0.5%, and the custody rate is 0.1%. The management rate of active funds is 1.5%, and the management rate of graded index funds is 1%.

Although there seems to be little difference in rates, even a slight difference in fees will cause a huge long-term income difference after considering the compound interest effect.

Therefore, in the case of the rate, it can be saved. Under other conditions, the ETF with lower rate is preferred.

Although ETF is a passively managed fund, the research management ability of fund managers and their companies is not as close as that of active funds, the management ability and scale of fund companies are still closely related to the tracking error, operating cost and liquidity of ETF.

Generally speaking, large-scale and diverse fund companies have more credibility and experience in the market.

However, the bigger the fund, the better. Generally, when its scale reaches more than 200 million, the impact of this part of the fund performance will be minimal.

Sharp’s ratio is equal to the ratio of ETF’s excess return to its standard deviation of return, which means that the excess return that ETF can generate for each additional unit of total risk is a measure of ETF’s risk premium ability.

Reporting/feedback

Xinhua commentary： flood control and flood fighting people first

Xinhua News Agency, Beijing, July 13th Title: flood control and flood fighting people first

Xinhua News Agency reporter Gao Jing

At present, many parts of the country have entered a critical period of flood control. Recently, serious floods have occurred in Chongqing, Jiangxi, Anhui, Hubei, Hunan, Jiangsu, Zhejiang and other places, and the flood control situation is very severe! Following June 28th, on July 12th, General Secretary of the Supreme Leader made important instructions on further improving flood control and disaster relief work, emphasizing "doing our utmost to ensure the safety of people’s lives and property".

People first, life first! In the face of the menacing flood, at the foot is the dam that protects life, and behind it is the home on which to live. Holding the dam will hold the life and the future, which is the concentrated embodiment of adhering to the concept of people first.

Adhere to the people first, to ensure the safety of people’s lives and property, we must compact the responsibilities of party committees and governments at all levels, and implement them in all aspects of work, such as monitoring and early warning, consultation and judgment, command and dispatch, inspection and defense, mass transfer, and emergency rescue.

Leading cadres at all levels should go deep into the front line and command from the front, especially pay attention to the responsibilities and measures of frontline personnel at the county, township and village levels. For some rivers and lakes in the middle and lower reaches of the Yangtze River that are in danger, it is especially necessary to urge local governments to strengthen dike inspection and defense, effectively ensure full coverage of dike inspection and no dead ends, and focus on strengthening the weak links such as dangerous sections, historical danger points and dike-crossing buildings, and arrange special personnel to guard them.

Adhere to the people first and ensure the safety of people’s lives and property, and pay close attention to the weak links in flood control and disaster relief. Among the "three major risks" of exceeding the standard flood, reservoir accident and mountain torrents, while keeping a close eye on the floods in major rivers, mountain torrents, which caused the largest number of deaths in floods, also need to be taken as the defense focus, strengthen the investigation of hidden dangers, strengthen the release of monitoring and early warning information, and strive for precious time for the timely transfer of the masses. Compared with large rivers, the flood control standards of small and medium-sized rivers are low, and they lack the preparation to deal with excessive floods. In flood control work, we should not only grasp the "big" but also prevent the "small". We should strengthen defensive inspections, hydrological monitoring and flood forecasting, and strengthen the management of small and medium-sized rivers to prevent the "small dike disaster". We should see that after years of efforts, China’s flood control and disaster reduction capabilities have been significantly improved, but we still need to go all out to ensure that we do not leak blind spots and leave hidden dangers.

With the arrival of the key stage of flood control in the traditional sense, the rainy season in the north is about to start. There has been no flood in the north for many years, and the awareness of flood control and engineering ability are relatively weak. It is even more necessary to intensify efforts in monitoring, forecasting and early warning, scientific dispatching of hydraulic projects, inspection of related dike reservoirs, and investigation and rectification of hidden dangers, and do a good job in preparing for flood prevention, flood resistance, major risks grabbing and disaster rescue, so as to effectively protect people’s lives and property.

Upgrade, Hot Booking and Convenient Payment ＂May 1＂ holiday is approaching the upsurge of the cultural tourism market.

CCTV News:On April 20th, the upgraded Baiyangdian Scenic Area began trial operation. On the 366 square kilometers of water in the scenic area, 143 lakes are dotted, 3,700 gullies crisscross, and 39 islands are dotted among them. In the midsummer, there will be 100,000 mu of lotus ponds and 120,000 mu of reeds. The scenic spot is both majestic and graceful. The scenic spot will be officially opened from May 1st, and it will be open from 7: 00 to 16: 30 every day. The scenic spot reminds that you must make an appointment and purchase tickets before visiting Baiyangdian.

Zhejiang: Booking at B&B hotels is hot during the May 1 holiday.

With the approach of the May Day holiday, the hotel reservations around many tourist attractions in Zhejiang are hot. Some homestays and hotels also offer differentiated and characteristic services to enrich the tourist experience.

Nanxun town, Huzhou, Zhejiang Province, is deeply loved by tourists because of its unique scenery of Jiangnan water town. In some homestays in nanxun town Scenic Area, the room orders during the May Day period have reached 90%.

Since last year, nanxun town Scenic Area has been free of charge to tourists from all over the world. The local area has also combined its own characteristics to seize the "parent-child tour" to segment the tourism market and enhance the tourist experience through the combination of "accommodation+food+cruise".

In Yongjia County, Wenzhou, hotels and homestays around various tourist attractions in nanxi river also ushered in a booking boom. Lishui Ancient Street beside nanxi river was built in Jiajing period of Ming Dynasty. It is antique, simple and beautiful. Living in a nearby homestay to enjoy the beautiful scenery of the water town has become a choice for many tourists.

"May Day" holiday is approaching: Optimizing the payment service for overseas tourists and improving the travel experience.

At present, the domestic inbound tourism market is accelerating to pick up, and various places have also introduced convenient measures to enhance the tourism experience.

In Xi ‘an, Shaanxi Province, early in the morning, the Museum of the Mausoleum of the First Qin Emperor was crowded with tourists, and overseas study tours and foreign tourists came in an endless stream. In order to make ticket booking and payment more convenient for overseas tourists, a few days ago, the "Overseas Integration Service Platform of Qin Shihuang Mausoleum Museum" was officially put into operation. The platform has covered 39 countries and regions and supports online booking and payment in 24 languages and 29 currencies.

The payment methods in scenic spots are diversified, and the payment environment for inbound tourists is more convenient. Recently, the first batch of 50 taxis in Shanghai have completed the transformation of payment facilitation. These taxis are equipped with multifunctional POS machines that can support domestic and foreign bank card swipe payment and UnionPay China Unionpay Quick Pass, digital RMB, WeChat and Alipay scan code payment.

It is understood that Shanghai plans to have 1,000 taxis with optimized payment services by the end of June this year. Not only have fun, but also live comfortably. In Shanghai, the local authorities are striving to provide a richer and more convenient accommodation experience for inbound tourists. Due to the limitation of facilities and equipment and the inconvenience of information reporting procedures, some homestays, boutique hotels and budget hotels in Shanghai were unable to provide foreigners with accommodation registration services. In order to better solve the problem of narrow accommodation options for overseas tourists in Shanghai, since the end of March, different hotel business units in Shanghai have been installing related equipment and facilities one after another.

The original author interprets the role differences of the new drama of Forensic Medicine Qin Ming.


1905 movie network news As a popular IP that has been born for 10 years, the series of Forensic Medicine Qin Ming pushes a new drama, Forensic Medicine Qin Mingzhi’s Mind Reader (hereinafter referred to as Mind Reader). The play was broadcast online on the evening of May 21st. On the same day, the original author Qin Ming also made an in-depth interpretation on the issues that everyone was concerned about.


Previously, "Forensic Medicine Qin Ming" has launched several derivative dramas, and the version starring,, and in 2016 has gained a good response. However, The Mind Reader has a more special significance for Qin Ming himself — — The play is adapted from The Corpse Whisperer, the first work in the series of Forensic Medicine Qin Ming. "(So) this is a milestone of my writing, and it can also be said to be the starting point, which brings together the most impressive cases in my work for many years."


In the interview, Qin Ming said that the original intention of the creation of The Mind Reader (The Corpse Whisperer) was to help him express his unhappiness and grievances in his work to some extent. At that time, outsiders didn’t understand the profession of forensic medicine. "Many people didn’t want to shake hands with us and eat at the same table with us." With the popularity of the IP of Forensic Medicine Qin Ming, everyone’s prejudice against the profession of forensic medicine gradually became a kind of respect, which is exactly what Qin Ming hoped to show to everyone through creation.


Although Qin Ming has gained a lot of love through IP, as the original author, Zhen Qin Ming still calmly separated himself from books and plays. Talking about the shaping of Qin Ming and the whole forensic team in several versions, he said that the actors are all shaping the image of the forensic industry in China, not one person, so there is no one who is most like the prototype. "At least it is certain that they are not alike in appearance. Qin Ming in the book should be a fat man." Qin Ming said half jokingly. At the same time, compared with the "cold" character image in the play, Qin Ming revealed that forensic doctors in life are more "gagged" and "cheerful", which is also the difference between the book and the play.


This time, young actor Gala will play the role of Qin Ming. As the original author, Qin Ming praised him for taking the performance very seriously. In addition to being as familiar with legal theory as other masters, Gala also asked for the main points of practical operation: "I will tell him how the forensic doctor holds the instrument, dissects the general movements, etc., which are all some knowledge he can use." After the broadcast, Qin Ming also expected "The Mind Reader" to lead the audience to feel once again the general role that forensic doctors can play in homicide detection.


Interview record


Q: The role of Qin Ming in the drama The Mind Reader of Forensic Medicine Qin Mingzhi is a newcomer to the workplace. What is Qin Ming like in your mind? What is the label?　


　Qin Ming: Actually, for me, if I have to use a label to describe it, I think the label of my new job should be "looking stupid", because I just entered the forensic profession, which doesn’t mean that I have a theoretical foundation before coming into contact with this profession after graduating from college. When I was in college, I began to use the winter and summer vacations to go to the public security bureau to follow the real forensic doctor as a trainee. When I participated in the autopsy of the first body, I was only 18 years old and just finished my freshman year, which can be said to be quite stupid.

I’m unlucky. Forensics in small cities sometimes meet their acquaintances at work, that is, the deceased is someone they know, so I’m unlucky. I just said that the first corpse involved in the autopsy was an acquaintance, a classmate in the same grade in primary school, which I also wrote in my first book, The Corpse Whisperer. When I saw it at that time, I could say that my whole body was numb and my brain was blank. The teacher said, can you persist? If you can’t insist, you can go back. I said I had to stick to it, because I couldn’t cross this hurdle and I couldn’t do this job in the future. Although this case looks simple, the forensic doctor has also played a huge role in it, which has strengthened my ideal of being a good forensic doctor.

　 　

Q：The Mind Reader of Forensic Medicine Qin Mingzhi was adapted from your novel, and we found that the stories in it focused on many social hot topics, which story impressed you the most?


　Qin Ming: This play is adapted from the book The Corpse Whisperer, which is a milestone, or masterpiece, or a starting point for my own writing. This book brings together my years of work, including the cases that impressed me when I first entered the workplace, and the cases that impressed me after I joined the work.


Q：The Mind Reader of Forensic Medicine Qin Mingzhi is adapted from the first work of Forensic Medicine Qin Ming series. This year is just the tenth anniversary of the publication of this series. Can you share your original intention?


　Qin Ming: Actually, The Corpse Whisperer was my first book. The original intention of this book was actually due to grievances. When I first joined the work, I felt that our forensic doctor had a high degree, mastered a lot of professional knowledge, was exposed to the death that everyone was taboo, and then faced with bloody and cruel scenes and stinking corpses, but took the salary of ordinary civil servants. Such a sacred job with more pay and less return should be respected by everyone, but it didn’t. There are many people who don’t want to shake hands with us and eat at our table.

So when I first started writing, I was wronged, and I thought if I could try to make most people’s eyes on the professional prejudice of forensic medicine become a kind of reverence, so I started writing, so that more people can understand, understand and pay attention to the profession of forensic medicine. At the same time, let’s pass some various cases, and then we can improve the immunity of some rumors. Because you have a certain knowledge of forensic medicine, you may not be so easy to clean up by rumors, and you will not be rhythmic.


Q：In this play, the forensic doctor is called a "mind reader", who is the object of the deceased’s talk and can speak for the deceased. What do you think of this?


Qin Ming: Whether it is the original "The Corpse Whisperer" or the adapted film and television drama called "Forensic Medicine Qin Mingzhi’s Mind Reader", in fact, to put it bluntly, it reflects a professional value of the forensic profession, that is, the right to live, to speak for the deceased, and to protect the dignity of life. In my opinion, this is also a value of my profession that I have refined in the process of writing. So no matter what kind of name or form is used to express the narrative of this profession, I think as long as it can reflect the professional values, it is my recognition.


Q：Forensic Qin Ming has so many Qin Ming in this IP, what do you think this character has changed? What is the same?


Qin Ming: Actually, there are many different ways to present the IP of forensic doctor Qin Ming. In fact, this is also caused by historical reasons. I think every team has their creative ideas. As long as they are serious ideas, we should all respect them. This is my opinion. If you want to talk about variables, I think there are many variables. The appearance, personality and way of doing things of the characters may be constantly changing, but the only constant is the value of the forensic doctor I just mentioned. He is a profession that speaks for the rights of the living and the dead. He is such a profession that guards the dignity of life and finally passes the barrier.

Therefore, I also hope that no matter what expression method is used, the profession of forensic medicine can be seen by more people. This is actually my original intention. But no matter which forensic doctor Qin Ming, Qin Ming in this play, he is not me, he is Qian Qian Wanwan, or can’t say Wanwan, because there are fewer of us, he is a collection of public security forensic doctors in our Republic, and he is a virtual figure that I put together with many forensic doctors shining.


Q：For you, will the real case you have experienced deviate greatly from the plot of the novel and the plot of the film and television? Which do you think will have a stronger impact on everyone?


Qin Ming: I think the biggest impact is the point that can best reflect the role of our forensic profession in solving criminal cases. The more you show it, the deeper your feelings for me will be.


Q：You have been insisting on the creation of forensic Qin Ming’s novel for many years. What do you want forensic Qin Ming to look like in the future? Has he changed in your novels over the years? What do you think you want to convey with the help of novels, but haven’t written it yet?


Qin Ming: Qin Ming in the series of "Forensic Qin Ming" novels is not myself, but a representative of a virtual forensic doctor. As a representative, I think he is growing up gradually in the novel. From his carelessness at first, he may gradually pay attention to details. From the beginning, he may make mistakes in judgment because of negligence, and gradually he can see through the truth. I think he should have made progress.


Q：Will students who are about to take the college entrance examination be encouraged to take the forensic examination?


Qin Ming: Actually, I don’t particularly advise others to study forensic medicine. Of course, I also welcome others to join the forensic team. What kind of thinking logic is this? In fact, the work of forensic medicine is very hard. What we see on TV may only be nine Niu Yi hairs. Maybe we see on TV that forensic medicine should contact such a body. It is hard to accept such a scene. Then in fact, legal work is much more bitter than what appears on TV, because it is not only a visual impact, but also a sense of smell and touch, which will be more serious.

Forensic medicine is indeed a very hard job. I often say that forensic medicine is very hard and needs to be cautious when entering the business. I don’t want those people who choose forensic medicine on a whim and finally regret it. Then I am not mistaken. However, I also hope that those who really love, really pass the evaluation and think that they really love this profession, and that they love the challenge of this profession and the sense of accomplishment in solving the case, I also welcome these young people to join our forensic team.


Q：The IP of forensic doctor Qin Ming has been adapted from film and television works. Have you ever thought about participating in the creation of your own works as a producer or in other capacities in the future?


Qin Ming: Again, I am a forensic doctor. As I said just now, forensic doctor Qin Ming is worthless except the word forensic doctor. I will not give up my status as a forensic doctor. Since I am a forensic doctor, I have to go to work, and I have to have a daily job. How can I have time to supervise the production, say what kind of producer it is, and do these things? I don’t have the time and energy, and of course, more importantly, I don’t have the ability. I am just an ordinary forensic doctor, plus an ordinary writer.


Q：So many actors have played Qin Ming, who do you think is more like Qin Ming in life? Do you think there is any difference in characterization between Qin Ming in the drama version and Qin Ming in the novel?


Qin Ming: It’s true that many people played Qin Ming, but as I said, they played our forensic workers, not me. I have to emphasize again, so there is no prototype to be likened or not. I don’t know who looks like who doesn’t, but they are certainly not alike in appearance. They are all very handsome. In fact, most of the protagonists in plays and books are different, that is, most of the plays will portray Qin Ming as a relatively cold image, which should be the case for most of them, or a more serious image. In fact, Qin Ming in the book should be a fat man, a person who likes to gag and has a cheerful personality. In fact, I am also like this. Most of the forensic doctors I contact are like this, because maybe they are used to life and death, so their attitude towards life will be more positive.


Q：What did Gala, the star of Mind Reader, communicate with you?

Qin Ming: I’ll tell him some methods of how the forensic doctor holds the instrument, the general action of dissection, and so on, which is some knowledge he can use. What impressed me most was that he was very cute. At first, I was very respectful. I said, "Hey, how is Teacher Zhang?" He felt very unaccustomed. He said, "Don’t call me Teacher Zhang, you call me Xiaoyao, so I still call him that way.


The concept of ＂diplomacy for the people＂ highlights the diplomatic style of great powers

　　"At that time, I felt that we really had to go home." In front of the TV camera, China citizen Deng Lingling sobbed and recalled. On March 29th, 2015, she and 121 other Yemeni compatriots arrived in Aden Port safely and met the China warship that took them home. On the same day, the first batch of stranded compatriots arrived in Djibouti on the Linyi ship and then quickly flew back to Beijing via Ethiopia. Within 9 days, 629 trapped compatriots were all evacuated safely. 279 foreign citizens from 15 countries, including Pakistani and Ethiopian, were evacuated with the help of China warships.

　　This episode, which is similar to the hit movie Wolf Warriors 2, is not fiction, but actually happened two years ago. This story was introduced in detail in the six episodes of large-scale political feature film "Diplomacy of Great Powers" which started broadcasting on August 28th. In the past five years, China has successfully organized nine evacuation operations for overseas citizens, handled more than 100 cases of China citizens being kidnapped or attacked abroad, and accepted nearly 300,000 cases of consular protection and assistance. This is the pride and confidence that a big country that practices "diplomacy for the people" brings to its citizens. This also fully demonstrates that since the 18th CPC National Congress, a series of foreign policies formulated by the CPC Central Committee are in line with the fundamental interests of China, the historical development trend, the world direction, and show unique superiority and strong vitality.

　　Since the 18th National Congress of the Communist Party of China, China’s diplomacy as a big country with characteristics has achieved fruitful results. China’s social system and development path have gained more understanding and recognition from the international community. China adheres to the concept of win-win cooperation and promotes the construction of the Belt and Road from initiative to action, becoming the largest international cooperation platform and the most popular global public product. China is actively building an equal, peaceful and inclusive global partnership network, achieving full coverage of all regions and different types of countries in the world, and its "circle of friends" is growing. China is deeply involved in global governance, and more and more China initiatives have risen to international consensus. More and more Chinese programs have converged into international actions, which has significantly enhanced China’s right to set the agenda, make rules and have the right to speak internationally. Firmly safeguard the country’s territorial sovereignty and maritime rights and interests, and resolutely defend national security and unity. Give full play to the advantages of foreign work, take the initiative to meet domestic development needs, and constantly introduce new ideas and initiatives in serving the country’s reform and development. We will earnestly implement the purpose of "diplomacy for the people", vigorously strengthen the capacity building of receiving insurance, and actively build overseas livelihood projects.

　　The reason why China’s diplomacy can open a new chapter lies in the strong leadership of the CPC Central Committee with the Supreme Leader as the core and the scientific guidance of the diplomatic thoughts of the General Secretary of the Supreme Leader. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has gained a profound insight into the future and destiny of mankind and the development trend of the times, closely focused on achieving the goal of "two hundred years" and realizing the Chinese dream of great rejuvenation of the Chinese nation, made overall plans for both domestic and international situations, made overall plans for the development of security, actively promoted the innovation of diplomatic theory and practice, and wrote a new chapter in diplomacy as a big country with China characteristics. In today’s world, the general trend of peaceful development has not changed, but all kinds of chaos will continue. In the complicated situation, we should, under the leadership of the CPC Central Committee with the Supreme Leader as the core, keep our strength in the chaos, seize the opportunity in the changing situation, hold high the banner of peace, development, cooperation and win-win, and continue to create a new diplomatic situation of a big country with China characteristics.

How to grasp the ＂rice bag＂ and ＂vegetable basket＂ under the challenge of epidemic situation？

　　Xinhua News Agency, Beijing, April 20th Question: How to grasp the "rice bag" and "vegetable basket" under the challenge of epidemic situation?

　　Xinhua News Agency reporter Yu Wenjing

　　Grain Rain is busy planting grain in season. At present, the spring ploughing and sowing in China has entered a critical period, and the epidemic situation has brought challenges to agricultural production. How to ensure that the farming season is not delayed? How to grasp the "rice bag" and "vegetable basket"? How to ensure farmers’ employment and income increase? At the press conference held by the State Council Office on the 20th, the relevant person in charge of the Ministry of Agriculture and Rural Affairs responded.

　　Rice bag: spring sowing in spring tube is progressing well in general.

　　The recent epidemic situation has had a certain impact on spring ploughing production in many places. What is the current situation? Is the "rice bag" guaranteed?

　　According to the data released at the meeting, the progress of spring sowing in spring tube is generally good. At present, the proportion of first-class and second-class seedlings of winter wheat is 87.9%, which is 17.4 percentage points higher than before winter and 3.7 percentage points lower than the same period of last year. The growth is basically the same as normal, which has a foundation for winning a bumper harvest of summer grain. This year, the intended planting area of spring-sown grain is 940 million mu, which is an increase over the previous year. At present, over 20% of spring-sown grain, 70% of early rice planting and 70% of rice seedling raising in Northeast China are faster than last year.

On April 12, farmers in Yangwan Village, Cailing Town, duchang county, Jiujiang City, Jiangxi Province drove agricultural machinery to work in the field. Xinhua News Agency (photo by Fu Jianbin)

　　Some places have reported that the closure of the epidemic situation has caused the flow of people, the distribution of agricultural materials and the circulation of agricultural products to be blocked.

　　Pan Wenbo, director of the Plantation Management Department of the Ministry of Agriculture and Rural Affairs, said that the impact on spring ploughing production was partial and limited. This round of epidemic is mainly concentrated in cities, while farmers are working in the field, with less risk. At present, the preparation for spring ploughing has come to an end, the progress of agricultural materials has passed 90%, and the supply is generally guaranteed. The order of agricultural production in key areas involved in the epidemic has gradually recovered. For example, agricultural materials in Jilin have basically arrived at stores, rice seedling raising is coming to an end, and some areas are already scrambling to sow corn.

　　Pan Wenbo said that in some places, the prevention and control of epidemic situation has been simplified, which has caused inconvenience to agricultural production. The Ministry of Agriculture and Rural Affairs issued relevant notices, put forward eight measures to solve outstanding problems, set up special classes for agricultural materials supply, set up hotline and WeChat WeChat official account to solve difficulties point to point.

　　He said that the Ministry of Agriculture and Rural Affairs, under the leadership of the joint prevention and control mechanism of the State Council, will work with relevant departments to make overall plans for epidemic prevention and control and spring ploughing production, and compact local territorial responsibilities. If spring ploughing production, agricultural materials and agricultural machinery transportation and the supply of "vegetable basket" products are seriously hindered due to overweight, simplicity and rudeness, and ineffective work, relevant localities and personnel should be seriously investigated for responsibility according to laws and regulations.

　　"Vegetable Basket": Five Measures to Stabilize Production and Ensure Supply

　　Recently, some vegetable varieties in some areas with serious epidemic have increased greatly. How to strengthen the stable production and supply of "vegetable basket" products?

　　Chen Ping, head of the Department of Market and Information Technology of the Ministry of Agriculture and Rural Affairs, said that according to the perennial law, after the Spring Festival, as the temperature rises, the amount of vegetables on the market increases, and the price will fall seasonally. The fall of vegetable prices this spring is slower than normal, mainly due to adverse weather, rising costs and epidemic situation.

　　According to reports, in early April, the area of vegetables in China increased by nearly 3 million mu year-on-year, and the output increased by more than 1 million tons year-on-year. The total supply of meat, eggs, milk, fish, fruits and vegetables is sufficient.

On April 15, citizens bought vegetables in a supermarket in Chengbei District, Xining City, Qinghai Province. Xinhua News Agency reporter Yan Huihuang photo

　　Due to the multi-point spread of the epidemic, some areas have encountered problems such as difficulty in harvesting fields and inadequate logistics and distribution. The Ministry of Agriculture and Rural Affairs, in conjunction with relevant departments, timely dispatched the production and supply situation of 36 large and medium-sized cities, and organized the wholesale markets of key agricultural products to ensure joint supply.

　　Chen Ping said that the Ministry of Agriculture and Rural Affairs, together with relevant departments, will focus on five aspects: the production and smooth circulation of "vegetable basket" products, the supply guarantee in key areas, the docking of production and marketing, and the mayor’s responsibility system for compacting "vegetable basket".

　　In terms of strengthening production, agricultural and rural departments will rationally arrange mature varieties of vegetables and market stubble to promote the development of fast-growing leafy vegetables and sprout vegetables in large and medium-sized cities. Ensure the normal transportation and marketing order of livestock and poultry and aquatic products out of the pond, smooth the supply and transportation of livestock and poultry (seedlings) and feed and the transition of bee breeding, and guide the large-scale business entities to carry out mutual assistance and cooperation to ensure production and harvesting.

　　Increasing farmers’ income: industrial employment and entrepreneurship "catch three industries at once"

　　In the first quarter of this year, farmers’ income maintained a growth momentum, but the spread of the epidemic also brought a lot of uncertainty to the future employment income.

　　The data released at the meeting showed that the per capita disposable income of rural residents in the first quarter was 5,778 yuan, a real increase of 6.3% after deducting the price factor, which was 2.1 percentage points higher than the income growth rate of urban residents. The total number of migrant workers in rural areas and the wage level have achieved double growth. The total number of migrant workers has reached 178 million, up 2.2% year-on-year, and the average monthly wage has reached 4,436 yuan, up 5.9% year-on-year.

　　Zeng Yande, chief agronomist of the Ministry of Agriculture and Rural Affairs and director of the Development Planning Department, said that there were two factors for the rapid growth of farmers’ income in the first quarter: first, migrant workers brought back cash for the holidays before the Spring Festival, which increased their wage income; second, the market price of agricultural products increased steadily, which increased the family operational income.

　　He said that the current epidemic situation has had a certain impact on farmers’ employment and sales of agricultural products. The price of agricultural materials has continued to rise, pushing up production costs and affecting farmers’ income. The next step is to increase farmers’ income by developing rural industries, promoting farmers’ employment and stabilizing their jobs, and promoting rural entrepreneurship and expanding channels to stabilize farmers’ income.

On April 19th, farmers harvested Tricholoma matsutake in the bamboo forest of Huilong Village, Baoyuan Township, Chishui City, Guizhou Province. Xinhua News Agency (photo by Zhang Peng)

　　Zeng Yande said that in terms of industry, it is necessary to develop agricultural products processing industry, at the same time, based on rural resources, expand various functions of agriculture, tap the diversified values of rural areas, promote the combination of agriculture and tourism, actively develop rural e-commerce, strengthen the development of characteristic industries in poverty-stricken areas, and speed up the shortcomings of technology, facilities, marketing and talents; In terms of employment, the number of migrant workers in the first quarter reached 178 million, and the Ministry of Agriculture and Rural Affairs will work with relevant departments to increase skills training and strengthen employment guidance services.

Modern China Tea Shop’s vulgar copywriting has aroused public anger, and the aura of regional culture is not an umbrella

Reporter | Lu YibeiEdit | Ma Yueone
On the evening of February 19th, Modern China Tea Shop issued an apology statement in his official Weibo on the accusation that advertising creativity insulted women.
The cause of the incident was that some netizens recently questioned that the copy of the surrounding mugs sold by Modern China Tea Shop insulted women. The theme of the mug copy is "Picking up a basket", which is in Changsha dialect, and Modern China Tea Shop interprets it as: "Cheap, unexpected gains. There are many beautiful women who come to Chayan to buy milk tea. If you happen to know one, you can tell our friends in a low voice:’ I picked up a basket’ ".
Image source: Weibo @ Misogyny Culture Observation RoomMany netizens said that although "picking up the basket" is a Changsha dialect, it is used to describe that meeting strange women is "cheap", which has the meaning of objectifying women and is emotionally disrespectful.
In the apology statement, Modern China Tea Shop explained that as a Changsha brand, many of Cha Yan’s copywriting and design works were inspired by Changsha dialect, and she used "picking up the basket" in the creative process to make it special. She also said that she found something wrong after listing, and quickly made self-examination and revision, replacing the copywriting with the topic related to discount points. However, due to the lack of internal consensus in the revision process, there are still inappropriate copywriting outflows.
The apology statement also said: "We will immediately recall this batch of Changsha dialect theme mugs. We will also seriously reflect on the reasons behind this incident and improve our work from the aspects of creative scale, creative management and product management. "
However, judging from this apology comment, netizens did not buy it. And then, Modern China Tea Shop also boarded the hot search in Weibo.
It was found that not only this mug, but also many similar vulgar copywriting that caused women’s dissatisfaction in Modern China Tea Shop.
For example, Modern China Tea Shop once launched a tea bag with the theme of "I want an official". The outer packaging is printed with a tadpole pattern, and the text is "The routine comes out, sooner or later, this set, the mouth says no, the body is very honest"; Another mug printed with the words "Royal Girl" has also been questioned. Some people think that "Girl" refers to the cover-pouring code of powder in Hunan dialect, but others think that such ambiguous words can not be used at all.
Image source: Weibo @ Misogyny Culture Observation Room
Image source: Weibo @ Misogyny Culture Observation RoomAmid voices questioning its response, Modern China Tea Shop issued a second apology statement overnight, apologizing for the content insulting women in its product advertisements.
In the second apology statement, Modern China Tea Shop’s wording was more cautious, saying that the last response to avoid the old things was really naive. "Early brands were constantly expanding their possibilities, and they did not grasp the boundaries of creation properly, and mistakenly took the smart and the ball-cutting as creative inspiration." And explain its propaganda copy and other similar products, and the creation time is about 2014-2015. After the product was launched, there were also great differences within the company, so in the follow-up self-examination and self-correction, similar products were immediately taken off the shelf.
Modern China Tea Shop told Interface News that its questioned online sales channels of mugs have been completely removed from the shelves, and stores have requested to remove them. These days, they will supervise and check the implementation.
Modern China Tea Shop overturned because of vulgar marketing, largely because he broke through the low line in marketing. People’s Daily commented that any means and routines that try to challenge the public bottom line and break through the humorous boundary will not only add color, but will be counterproductive.
Modern China Tea Shop was once favored for its geographical aura.
Different from national tea brands such as Xicha, Naixue and Lujiao Lane, Modern China Tea Shop will only open stores in Changsha, Hunan before 2020. 270 direct-operated stores almost filled the city. In the process of Changsha becoming a tourist city in online celebrity, Modern China Tea Shop has gradually become a landmark brand because of its focus on Chinese style, its ability to export local culture of Changsha, and its dense stores. Because of Modern China Tea Shop’s high popularity, some customers from other places have found a substitute drink on idle fish before, and even many fans posted a "book of ten thousand people’s blood" on social platforms, begging it to get out of Changsha.
At this stage, Modern China Tea Shop hardly encountered any doubts about the content of his copy. Changsha people regard it as pride, and outsiders queue up to punch in for a cup of tea. No one magnifies whether the creative inspiration of this tea brand is appropriate or not, or when flowers are blooming, the voice of doubt is drowned out.
But now, it took seven years for Modern China Tea Shop to finally walk out of Changsha. It is also really popular. On December 1st, 2020, the first store in Wuhan, Modern China Tea Shop officially opened in wuhan heaven and earth Xintiandi Plaza. The business circle put up a fence overnight, and there was a long queue at the door of the store early on the opening day. Some guests waited for 8 hours to buy a cup of tea with milk tea.
Previously, Modern China Tea Shop’s regional aura can no longer be a kind of umbrella. It must face the interpretation from various voices and operate with stricter standards. As he said in his apology, "we have indeed passed the early stage of one person talking and ten people listening." Modern China Tea Shop, are you really ready?
Reporting/feedback